Haagen-Dazs vs Magnum:Which is searched more?
In August 2026, Haagen-Dazs had more branded searches than Magnum among ice cream brands worldwide. Haagen-Dazs was estimated to have 1.2M branded searches compared to Magnum’s 90, and held a 68.2% Share of Search versus Magnum’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haagen-Dazs or Magnum?
Compare the ice cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haagen-Dazs, Magnum. The figures are in the table below the chart.
View monthly share of search table
| Month | Haagen-Dazs | Magnum |
|---|---|---|
| Oct 2025 | 56.6% | <0.01% |
| Nov 2025 | 55% | <0.01% |
| Dec 2025 | 55% | <0.01% |
| Jan 2026 | 56.6% | <0.01% |
| Feb 2026 | 59.8% | <0.01% |
| Mar 2026 | 56.8% | <0.01% |
| Apr 2026 | 66.3% | <0.01% |
| May 2026 | 63.7% | <0.01% |
| Jun 2026 | 68.6% | <0.01% |
| Jul 2026 | 70.8% | <0.01% |
| Aug 2026 | 68.2% | <0.01% |
| Sep 2026 | — | — |
How has the Haagen-Dazs and Magnum comparison changed over the last 12 months?
3 findings
- Haagen-Dazs was ahead of Magnum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide moved from 56.6% to 68.2%, and its estimated monthly branded searches moved from 696K to 1.2M.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for ice cream brands worldwide in August 2026?
2 changes
In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 70.8% to 68.2%.
Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haagen-Dazs’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haagen-Dazs
2 branded search terms
- haagen dazs
- haagendazs
Magnum
1 branded search term
- magnum nz
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