Brandwave

How popular isHaagen-Dazs in search?

In August 2026, there were an estimated 673K branded searches for Haagen-Dazs worldwide which is up 49.6% over the last 11 months. Haagen-Dazs holds 64.6% estimated Share of Search among ice cream brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Haagen-Dazs64.6%
  2. Connoisseur35.3%
  3. Tip Top0.06%
  4. Ben & Jerry's0.04%
  5. Magnum<0.01%
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Where does Haagen-Dazs compete?

Haagen-Dazs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ice cream brands1st of 564.6%Shown below
Sorbet brands1st of 671.4%Show ranking

Which ice cream brands compete with Haagen-Dazs?

Haagen-Dazs against ice cream brands worldwide, by month

Share of Search by month for Haagen-Dazs, Connoisseur. The figures are in the table below the chart.

View monthly share of search table
MonthHaagen-DazsConnoisseurTip TopBen & Jerry'sMagnum
Oct 202554.9%44.9%0.11%0.04%<0.01%
Nov 202554.9%44.9%0.11%0.03%<0.01%
Dec 202554.9%44.9%0.11%0.03%<0.01%
Jan 202654.9%44.9%0.11%0.03%<0.01%
Feb 202659.8%40%0.1%0.03%0.01%
Mar 202654.9%44.9%0.11%0.05%<0.01%
Apr 202664.5%35.3%0.08%0.05%<0.01%
May 202659.8%40%0.06%0.04%<0.01%
Jun 202664.5%35.3%0.08%0.04%<0.01%
Jul 202669%30.9%0.06%0.05%<0.01%
Aug 202664.6%35.3%0.06%0.04%<0.01%
Sep 2026—————

  1. 1.Haagen-Dazs

    64.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Connoisseur

    35.3%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.Tip Top

    0.06%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ben & Jerry's

    0.04%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Magnum

    <0.01%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between Haagen-Dazs and its closest rivals

How has branded search demand for Haagen-Dazs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haagen-Dazs worldwide rose from 450K to 673K.
  • Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide increased from 54.9% to 64.6%.
  • Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide peaked at 69% in July 2026 and was lowest at 54.9% in March 2026.

How did search popularity change for ice cream brands worldwide in August 2026?

  1. In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 30.9% to 35.3%.

  2. In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%.

  3. Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

  4. Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  5. Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Haagen-Dazs measured?

Brandwave collects information about searches that people make online using Haagen-Dazs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • haagen dazs

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How the Brand Demand Index is measured

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