Brandwave

How popular isHaagen-Dazs in search?

In August 2026, there were an estimated 673K branded searches for Haagen-Dazs worldwide which is up 49.6% over the last 11 months. Haagen-Dazs holds 71.4% estimated Share of Search among sorbet brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Haagen-Dazs71.4%
  2. Del Monte11.7%
  3. Solero9.6%
  4. Talenti6.4%
  5. Asda0.86%
  6. Ciao Bella0.02%
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Which sorbet brands compete with Haagen-Dazs?

Haagen-Dazs against sorbet brands worldwide, by month

Share of Search by month for Haagen-Dazs, Del Monte, Solero, Talenti. The figures are in the table below the chart.

View monthly share of search table
MonthHaagen-DazsDel MonteSoleroTalentiAsdaCiao Bella
Oct 202569.4%14%6.2%9.3%1%0.03%
Nov 202568.1%16.7%5%9.2%1%0.02%
Dec 202566.6%20%4.9%7.3%1.2%0.02%
Jan 202667.4%16.5%6.1%9.1%0.99%0.03%
Feb 202670.2%14.1%5.2%9.4%1%0.03%
Mar 202665%15.9%7.2%10.7%1.2%0.03%
Apr 202667.4%13.5%9.1%9.1%0.99%0.03%
May 202656.8%25.4%9.3%7.6%0.84%0.02%
Jun 202665.1%10.7%16%7.2%0.96%0.02%
Jul 202669.6%9.4%14%6.3%0.84%0.02%
Aug 202671.4%11.7%9.6%6.4%0.86%0.02%
Sep 2026——————

  1. 1.Haagen-Dazs

    71.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Del Monte

    11.7%

    Moved from 3rd to 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +2.3 points.

  3. 3.Solero

    9.6%

    Moved from 2nd to 3rd. 90.5K estimated branded searches, -33% vs prior month. Share -4.4 points.

  4. 4.Talenti

    6.4%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Asda

    0.86%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Ciao Bella

    0.02%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Haagen-Dazs and its closest rivals

How has branded search demand for Haagen-Dazs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Haagen-Dazs worldwide rose from 450K to 673K.
  • Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among sorbet brands worldwide increased from 69.4% to 71.4%.
  • Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among sorbet brands worldwide peaked at 71.4% in August 2026 and was lowest at 56.8% in May 2026.

How did search popularity change for sorbet brands worldwide in August 2026?

  1. In August 2026, Del Monte overtook Solero to rank 2nd among sorbet brands worldwide, at 11.7%.

  2. In August 2026, Haagen-Dazs gained estimated Share of Search among sorbet brands worldwide, from 69.6% to 71.4%.

  3. In August 2026, Solero lost estimated Share of Search among sorbet brands worldwide, from 14% to 9.6%.

  4. Estimated monthly branded searches for Asda worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

Where does Haagen-Dazs compete?

Haagen-Dazs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ice cream brands1st of 564.6%Show ranking
Sorbet brands1st of 671.4%Shown above

How is Haagen-Dazs measured?

Brandwave collects information about searches that people make online using Haagen-Dazs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • haagen dazs

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How the Brand Demand Index is measured

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