Connoisseur vs Haagen-Dazs:Which is searched more?

Name: Connoisseur vs Haagen-Dazs: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Haagen-Dazs had more branded searches than Connoisseur among ice cream brands worldwide. Haagen-Dazs was estimated to have 1.2M branded searches compared to Connoisseur’s 368K, and held a 68.2% Share of Search versus Connoisseur’s 20.5%. These are worldwide searches for English-language branded terms.

Share of Search among ice cream brands worldwide in August 2026Which is more popular in search, Connoisseur or Haagen-Dazs?

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Which is more popular in search, Connoisseur or Haagen-Dazs?

Compare the ice cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Connoisseur and Haagen-Dazs among ice cream brands worldwide, by month

Month	Haagen-Dazs	Connoisseur
Oct 2025	56.6%	29.9%
Nov 2025	55%	29.1%
Dec 2025	55%	29.1%
Jan 2026	56.6%	29.9%
Feb 2026	59.8%	25.9%
Mar 2026	56.8%	27.8%
Apr 2026	66.3%	21.7%
May 2026	63.7%	23.4%
Jun 2026	68.6%	18.8%
Jul 2026	70.8%	17.4%
Aug 2026	68.2%	20.5%
Sep 2026	—	—

How has the Connoisseur and Haagen-Dazs comparison changed over the last 12 months?

3 findings

Haagen-Dazs was ahead of Connoisseur in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Connoisseur’s estimated Share of Search among ice cream brands worldwide moved from 29.9% to 20.5%, and its estimated monthly branded searches held steady at 368K.
Across the 11 months ending August 2026, Haagen-Dazs’ estimated Share of Search among ice cream brands worldwide moved from 56.6% to 68.2%, and its estimated monthly branded searches moved from 696K to 1.2M.

How did search popularity change for ice cream brands worldwide in August 2026?

2 changes

In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 17.4% to 20.5%.
In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 70.8% to 68.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Connoisseur’s and Haagen-Dazs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.