How popular isMagnum in search?

Q: Who owns Magnum?

Magnum is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Dr. Squatch, Lipton, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

In August 2026, there were an estimated 90 branded searches for Magnum worldwide which is up 28.6% over the last 11 months. Magnum holds <0.01% estimated Share of Search among ice cream brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which ice cream brands compete with Magnum?

Magnum against ice cream brands worldwide, by month

Month	Haagen-Dazs	Connoisseur	Tip Top	Ben & Jerry's	Magnum
Oct 2025	54.9%	44.9%	0.11%	0.04%	<0.01%
Nov 2025	54.9%	44.9%	0.11%	0.03%	<0.01%
Dec 2025	54.9%	44.9%	0.11%	0.03%	<0.01%
Jan 2026	54.9%	44.9%	0.11%	0.03%	<0.01%
Feb 2026	59.8%	40%	0.1%	0.03%	0.01%
Mar 2026	54.9%	44.9%	0.11%	0.05%	<0.01%
Apr 2026	64.5%	35.3%	0.08%	0.05%	<0.01%
May 2026	59.8%	40%	0.06%	0.04%	<0.01%
Jun 2026	64.5%	35.3%	0.08%	0.04%	<0.01%
Jul 2026	69%	30.9%	0.06%	0.05%	<0.01%
Aug 2026	64.6%	35.3%	0.06%	0.04%	<0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Haagen-Dazs	64.6%	673K	0%	-4.4 points
2, held 2nd	Connoisseur	35.3%	368K	+22.3%	+4.4 points
3, held 3rd	Tip Top	0.06%	590	0%	0 points
4, held 4th	Ben & Jerry's Unilever	0.04%	390	-18.8%	0 points
5, held 5th	Magnum Unilever	<0.01%	90	+28.6%	0 points

1.Haagen-Dazs
64.6%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.4 points.
2.Connoisseur
35.3%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +4.4 points.
3.Tip Top
0.06%
Held 3rd. 590 estimated branded searches, 0% vs prior month. Share 0 points.
4.Ben & Jerry's
0.04%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
5.Magnum
<0.01%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between Magnum and its closest rivals

How has branded search demand for Magnum changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Magnum worldwide rose from 70 to 90.
Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands worldwide held steady at <0.01%.

How did search popularity change for ice cream brands worldwide in August 2026?

5 changes

In August 2026, Connoisseur gained estimated Share of Search among ice cream brands worldwide, from 30.9% to 35.3%.
In August 2026, Haagen-Dazs lost estimated Share of Search among ice cream brands worldwide, from 69% to 64.6%.
Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
Estimated monthly branded searches for Tip Top worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Magnum measured?

Brandwave collects information about searches that people make online using Magnum’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term