Brandwave

Jeni's Splendid Ice Creams vs Magnum:Which is more popular?

In September 2026, Magnum had more branded searches than Jeni's Splendid Ice Creams among ice cream brands worldwide. Magnum had about 201,000 branded searches, while Jeni's Splendid Ice Creams had 4,400. Magnum made up 10.3% of all ice cream brand searches we track, and Jeni's Splendid Ice Creams accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Jeni's Splendid Ice Creams appeared in two of the four answers and Magnum in none.

Among ice cream brands worldwide in September 2026

Who do people search for more?

Magnum, about 46 searches for every 1 for Jeni's Splendid Ice Creams

Magnum 201K searchesJeni's Splendid Ice Creams 4.4K searches

Who does AI mention more?

Jeni's Splendid Ice Creams, mentioned in 2 of 4 answers, Magnum in 0

Jeni's Splendid Ice Creams in 2 of 4Magnum in 0 of 4

Who does AI recommend more?

Jeni's Splendid Ice Creams, the only one of the two named

Jeni's Splendid Ice Creams first in 2Magnum never named

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jeni's Splendid Ice Creams was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Magnum did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haagen-Dazs1st
  2. Ben & Jerry's2nd
  3. Tillamook3rd
  4. Breyers4th
  5. Jeni's Splendid Ice Creams5th
  6. Blue Bell6th
  7. Connoisseur–
  8. Magnum–
  9. Tip Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jeni's Splendid Ice Creams or Magnum more popular in search?

This chart shows how often people search Google for Jeni's Splendid Ice Creams and Magnum by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.

Jeni's Splendid Ice Creams and Magnum among ice cream brands worldwide, by month

Share of searches by month for Magnum, Jeni's Splendid Ice Creams. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsConnoisseurMagnumTip TopBlue BellTillamookBreyersBen & Jerry'sJeni's Splendid Ice Creams
Oct 202543.1%22.8%8.4%10.2%6.8%5.6%2%0.75%0.33%
Nov 202542.4%22.4%8.2%12.3%6.7%4.5%2.5%0.61%0.33%
Dec 202542.2%22.3%8.2%12.2%6.7%4.5%3%0.6%0.33%
Jan 202642.7%22.6%8.3%10.1%8.3%4.5%2.5%0.61%0.33%
Feb 202644.5%19.3%10.6%10.6%7%4.7%2.1%0.78%0.42%
Mar 202640.5%19.9%10.9%10.9%8.9%5.9%1.8%0.81%0.44%
Apr 202646.8%15.3%12.5%8.4%8.4%5.6%1.7%0.76%0.5%
May 202646.6%17.1%11.5%9.4%7.7%5.1%1.5%0.69%0.46%
Jun 202649.9%13.6%11.2%9.1%7.5%6.1%1.5%0.55%0.55%
Jul 202648.9%12%9.8%8%12%6.6%1.6%0.49%0.48%
Aug 202650.4%15.2%10.1%8.3%8.3%5.6%1.4%0.5%0.33%
Sep 202646.2%18.9%10.3%8.5%6.9%6.9%1.7%0.42%0.23%

How has the Jeni's Splendid Ice Creams and Magnum comparison changed over the last 12 months?

3 findings

How did search popularity change for ice cream brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Magnum worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.

  2. Estimated monthly branded searches for Jeni's Splendid Ice Creams worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jeni's Splendid Ice Creams’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jeni's Splendid Ice Creams

1 branded search term

  • jenis ice cream

Magnum

1 branded search term

  • magnum ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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