Haagen-Dazs vs Magnum:Which is more popular?
In September 2026, Haagen-Dazs had more branded searches than Magnum among ice cream brands worldwide. Haagen-Dazs had about 900,000 branded searches, while Magnum had 201,000. Haagen-Dazs made up 46.2% of all ice cream brand searches we track, and Magnum accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Haagen-Dazs appeared in all four answers and Magnum in none.
Who do people search for more?
Haagen-Dazs, about 4 searches for every 1 for Magnum
Who does AI mention more?
Haagen-Dazs, mentioned in every answer we collected
Who does AI recommend more?
Haagen-Dazs, the only one of the two named
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared in all four answers. Magnum did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“Which ice cream brand should I buy?”
Asked ChatGPT
“What are the best ice cream brands?”
Asked ChatGPT
“What's the best ice cream brand for everyday dessert?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Haagen-Dazs or Magnum more popular in search?
This chart shows how often people search Google for Haagen-Dazs and Magnum by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Haagen-Dazs, Magnum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Connoisseur | Magnum | Tip Top | Blue Bell | Tillamook | Breyers | Ben & Jerry's | Jeni's Splendid Ice Creams |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 22.8% | 8.4% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.33% |
| Nov 2025 | 42.4% | 22.4% | 8.2% | 12.3% | 6.7% | 4.5% | 2.5% | 0.61% | 0.33% |
| Dec 2025 | 42.2% | 22.3% | 8.2% | 12.2% | 6.7% | 4.5% | 3% | 0.6% | 0.33% |
| Jan 2026 | 42.7% | 22.6% | 8.3% | 10.1% | 8.3% | 4.5% | 2.5% | 0.61% | 0.33% |
| Feb 2026 | 44.5% | 19.3% | 10.6% | 10.6% | 7% | 4.7% | 2.1% | 0.78% | 0.42% |
| Mar 2026 | 40.5% | 19.9% | 10.9% | 10.9% | 8.9% | 5.9% | 1.8% | 0.81% | 0.44% |
| Apr 2026 | 46.8% | 15.3% | 12.5% | 8.4% | 8.4% | 5.6% | 1.7% | 0.76% | 0.5% |
| May 2026 | 46.6% | 17.1% | 11.5% | 9.4% | 7.7% | 5.1% | 1.5% | 0.69% | 0.46% |
| Jun 2026 | 49.9% | 13.6% | 11.2% | 9.1% | 7.5% | 6.1% | 1.5% | 0.55% | 0.55% |
| Jul 2026 | 48.9% | 12% | 9.8% | 8% | 12% | 6.6% | 1.6% | 0.49% | 0.48% |
| Aug 2026 | 50.4% | 15.2% | 10.1% | 8.3% | 8.3% | 5.6% | 1.4% | 0.5% | 0.33% |
| Sep 2026 | 46.2% | 18.9% | 10.3% | 8.5% | 6.9% | 6.9% | 1.7% | 0.42% | 0.23% |
How has the Haagen-Dazs and Magnum comparison changed over the last 12 months?
3 findings
- Haagen-Dazs was ahead of Magnum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands worldwide moved from 43.1% to 46.2%, and its estimated monthly branded searches moved from 696K to 900K.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands worldwide moved from 8.4% to 10.3%, and its estimated monthly branded searches moved from 135K to 201K.
How did search popularity change for ice cream brands worldwide in September 2026?
2 changes
In September 2026, Haagen-Dazs lost share of searches among ice cream brands worldwide, from 50.4% to 46.2%.
Estimated monthly branded searches for Magnum worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Haagen-Dazs’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haagen-Dazs
2 branded search terms
- haagen dazs
- haagendazs
Magnum
1 branded search term
- magnum ice cream
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