Blue Bell vs Magnum:Which is more popular?
In September 2026, Magnum had more branded searches than Blue Bell among ice cream brands worldwide. Magnum had about 201,000 branded searches, while Blue Bell had 135,000. Magnum made up 10.3% of all ice cream brand searches we track, and Blue Bell accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Blue Bell appeared in two of the four answers and Magnum in none.
Who do people search for more?
Magnum, about 49% more searches than Blue Bell
Who does AI mention more?
Blue Bell, mentioned in 2 of 4 answers, Magnum in 0
Who does AI recommend more?
Blue Bell, the only one of the two named
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blue Bell was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Magnum did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“Which ice cream brand should I buy?”
Asked ChatGPT
“What are the best ice cream brands?”
Asked ChatGPT
“What's the best ice cream brand for everyday dessert?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Blue Bell or Magnum more popular in search?
This chart shows how often people search Google for Blue Bell and Magnum by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Magnum, Blue Bell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Connoisseur | Magnum | Tip Top | Blue Bell | Tillamook | Breyers | Ben & Jerry's | Jeni's Splendid Ice Creams |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 22.8% | 8.4% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.33% |
| Nov 2025 | 42.4% | 22.4% | 8.2% | 12.3% | 6.7% | 4.5% | 2.5% | 0.61% | 0.33% |
| Dec 2025 | 42.2% | 22.3% | 8.2% | 12.2% | 6.7% | 4.5% | 3% | 0.6% | 0.33% |
| Jan 2026 | 42.7% | 22.6% | 8.3% | 10.1% | 8.3% | 4.5% | 2.5% | 0.61% | 0.33% |
| Feb 2026 | 44.5% | 19.3% | 10.6% | 10.6% | 7% | 4.7% | 2.1% | 0.78% | 0.42% |
| Mar 2026 | 40.5% | 19.9% | 10.9% | 10.9% | 8.9% | 5.9% | 1.8% | 0.81% | 0.44% |
| Apr 2026 | 46.8% | 15.3% | 12.5% | 8.4% | 8.4% | 5.6% | 1.7% | 0.76% | 0.5% |
| May 2026 | 46.6% | 17.1% | 11.5% | 9.4% | 7.7% | 5.1% | 1.5% | 0.69% | 0.46% |
| Jun 2026 | 49.9% | 13.6% | 11.2% | 9.1% | 7.5% | 6.1% | 1.5% | 0.55% | 0.55% |
| Jul 2026 | 48.9% | 12% | 9.8% | 8% | 12% | 6.6% | 1.6% | 0.49% | 0.48% |
| Aug 2026 | 50.4% | 15.2% | 10.1% | 8.3% | 8.3% | 5.6% | 1.4% | 0.5% | 0.33% |
| Sep 2026 | 46.2% | 18.9% | 10.3% | 8.5% | 6.9% | 6.9% | 1.7% | 0.42% | 0.23% |
How has the Blue Bell and Magnum comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Blue Bell took it in July 2026, Magnum took it in August 2026.
- Across the 12 months ending September 2026, Blue Bell’s share of searches among ice cream brands worldwide moved from 6.8% to 6.9%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands worldwide moved from 8.4% to 10.3%, and its estimated monthly branded searches moved from 135K to 201K.
How did search popularity change for ice cream brands worldwide in September 2026?
2 changes
In September 2026, Blue Bell lost share of searches among ice cream brands worldwide, from 8.3% to 6.9%.
Estimated monthly branded searches for Magnum worldwide rose 48.9% over 12 measured months, from 135K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blue Bell’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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