Ben & Jerry's vs Magnum:Which is more popular by branded search?
In August 2026, Ben & Jerry's had more branded searches than Magnum among ice cream brands worldwide. Ben & Jerry's was estimated to have 390 branded searches compared to Magnum’s 90, and held a 0.04% Share of Search versus Magnum’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ben & Jerry's or Magnum?
Compare the ice cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ben & Jerry's, Magnum. The figures are in the table below the chart.
View monthly share of search table
| Month | Haagen-Dazs | Connoisseur | Tip Top | Ben & Jerry's | Magnum |
|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 44.9% | 0.11% | 0.04% | <0.01% |
| Nov 2025 | 54.9% | 44.9% | 0.11% | 0.03% | <0.01% |
| Dec 2025 | 54.9% | 44.9% | 0.11% | 0.03% | <0.01% |
| Jan 2026 | 54.9% | 44.9% | 0.11% | 0.03% | <0.01% |
| Feb 2026 | 59.8% | 40% | 0.1% | 0.03% | 0.01% |
| Mar 2026 | 54.9% | 44.9% | 0.11% | 0.05% | <0.01% |
| Apr 2026 | 64.5% | 35.3% | 0.08% | 0.05% | <0.01% |
| May 2026 | 59.8% | 40% | 0.06% | 0.04% | <0.01% |
| Jun 2026 | 64.5% | 35.3% | 0.08% | 0.04% | <0.01% |
| Jul 2026 | 69% | 30.9% | 0.06% | 0.05% | <0.01% |
| Aug 2026 | 64.6% | 35.3% | 0.06% | 0.04% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Ben & Jerry's and Magnum comparison changed over the last 12 months?
3 findings
- Ben & Jerry's was ahead of Magnum in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 70 to 90.
How did search popularity change for ice cream brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Magnum worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.
Estimated monthly branded searches for Ben & Jerry's worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ben & Jerry's’ and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben & Jerry's
1 branded search term
- benjerrys
Magnum
1 branded search term
- magnum nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.