Breyers vs Tip Top:Which is more popular?
In September 2026, Tip Top had more branded searches than Breyers among ice cream brands worldwide. Tip Top had about 165,000 branded searches, while Breyers had 33,100. Tip Top made up 8.5% of all ice cream brand searches we track, and Breyers accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Breyers appeared in three of the four answers and Tip Top in none.
Who do people search for more?
Tip Top, about 5 searches for every 1 for Breyers
Who does AI mention more?
Breyers, mentioned in 3 of 4 answers, Tip Top in 0
Who does AI recommend more?
Breyers, the only one of the two named
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Breyers was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tip Top did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“Which ice cream brand should I buy?”
Asked ChatGPT
“What are the best ice cream brands?”
Asked ChatGPT
“What's the best ice cream brand for everyday dessert?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breyers or Tip Top more popular in search?
This chart shows how often people search Google for Breyers and Tip Top by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tip Top, Breyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Connoisseur | Magnum | Tip Top | Blue Bell | Tillamook | Breyers | Ben & Jerry's | Jeni's Splendid Ice Creams |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 22.8% | 8.4% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.33% |
| Nov 2025 | 42.4% | 22.4% | 8.2% | 12.3% | 6.7% | 4.5% | 2.5% | 0.61% | 0.33% |
| Dec 2025 | 42.2% | 22.3% | 8.2% | 12.2% | 6.7% | 4.5% | 3% | 0.6% | 0.33% |
| Jan 2026 | 42.7% | 22.6% | 8.3% | 10.1% | 8.3% | 4.5% | 2.5% | 0.61% | 0.33% |
| Feb 2026 | 44.5% | 19.3% | 10.6% | 10.6% | 7% | 4.7% | 2.1% | 0.78% | 0.42% |
| Mar 2026 | 40.5% | 19.9% | 10.9% | 10.9% | 8.9% | 5.9% | 1.8% | 0.81% | 0.44% |
| Apr 2026 | 46.8% | 15.3% | 12.5% | 8.4% | 8.4% | 5.6% | 1.7% | 0.76% | 0.5% |
| May 2026 | 46.6% | 17.1% | 11.5% | 9.4% | 7.7% | 5.1% | 1.5% | 0.69% | 0.46% |
| Jun 2026 | 49.9% | 13.6% | 11.2% | 9.1% | 7.5% | 6.1% | 1.5% | 0.55% | 0.55% |
| Jul 2026 | 48.9% | 12% | 9.8% | 8% | 12% | 6.6% | 1.6% | 0.49% | 0.48% |
| Aug 2026 | 50.4% | 15.2% | 10.1% | 8.3% | 8.3% | 5.6% | 1.4% | 0.5% | 0.33% |
| Sep 2026 | 46.2% | 18.9% | 10.3% | 8.5% | 6.9% | 6.9% | 1.7% | 0.42% | 0.23% |
How has the Breyers and Tip Top comparison changed over the last 12 months?
3 findings
- Tip Top was ahead of Breyers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breyers’ share of searches among ice cream brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Tip Top’s share of searches among ice cream brands worldwide moved from 10.2% to 8.5%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for ice cream brands worldwide in September 2026?
1 change
In September 2026, Tip Top rose from 5th to 4th among ice cream brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breyers’ and Tip Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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