Brandwave

Tillamook vs Tip Top:Which is searched more?

In September 2026, Tip Top had more branded searches than Tillamook among ice cream brands worldwide. Tip Top had about 165,000 branded searches, while Tillamook had 135,000. Tip Top made up 8.5% of all ice cream brand searches we track, and Tillamook accounted for 6.9%. These are worldwide searches for English-language branded terms.

Share of searches among ice cream brands worldwide in September 2026Is Tillamook or Tip Top more popular in search?
Tillamook6.9%135K searches
vs
Tip Top8.5%165K searches

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Is Tillamook or Tip Top more popular in search?

Compare the ice cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Tillamook and Tip Top among ice cream brands worldwide, by month

Share of searches by month for Tip Top, Tillamook. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsConnoisseurMagnumTip TopBlue BellTillamookBreyersBen & Jerry'sJeni's Splendid Ice Creams
Oct 202543.1%22.8%8.4%10.2%6.8%5.6%2%0.75%0.33%
Nov 202542.4%22.4%8.2%12.3%6.7%4.5%2.5%0.61%0.33%
Dec 202542.2%22.3%8.2%12.2%6.7%4.5%3%0.6%0.33%
Jan 202642.7%22.6%8.3%10.1%8.3%4.5%2.5%0.61%0.33%
Feb 202644.5%19.3%10.6%10.6%7%4.7%2.1%0.78%0.42%
Mar 202640.5%19.9%10.9%10.9%8.9%5.9%1.8%0.81%0.44%
Apr 202646.8%15.3%12.5%8.4%8.4%5.6%1.7%0.76%0.5%
May 202646.6%17.1%11.5%9.4%7.7%5.1%1.5%0.69%0.46%
Jun 202649.9%13.6%11.2%9.1%7.5%6.1%1.5%0.55%0.55%
Jul 202648.9%12%9.8%8%12%6.6%1.6%0.49%0.48%
Aug 202650.4%15.2%10.1%8.3%8.3%5.6%1.4%0.5%0.33%
Sep 202646.2%18.9%10.3%8.5%6.9%6.9%1.7%0.42%0.23%

How has the Tillamook and Tip Top comparison changed over the last 12 months?

3 findings
  • Tip Top was ahead of Tillamook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tillamook’s share of searches among ice cream brands worldwide moved from 5.6% to 6.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
  • Across the 12 months ending September 2026, Tip Top’s share of searches among ice cream brands worldwide moved from 10.2% to 8.5%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for ice cream brands worldwide in September 2026?

2 changes
  1. In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%.

  2. In September 2026, Tip Top rose from 5th to 4th among ice cream brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tillamook’s and Tip Top’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tillamook

1 branded search term

  • tillamook ice cream

Tip Top

1 branded search term

  • tip top

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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