Brandwave

Blue Bell vs Jeni's Splendid Ice Creams:Which is more popular?

In September 2026, Blue Bell had more branded searches than Jeni's Splendid Ice Creams among ice cream brands worldwide. Blue Bell had about 135,000 branded searches, while Jeni's Splendid Ice Creams had 4,400. Blue Bell made up 6.9% of all ice cream brand searches we track, and Jeni's Splendid Ice Creams accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Blue Bell and Jeni's Splendid Ice Creams each appeared in two of the four answers. Blue Bell and Jeni's Splendid Ice Creams were each mentioned first in one of the two answers that named either.

Among ice cream brands worldwide in September 2026

Who do people search for more?

Blue Bell, about 31 searches for every 1 for Jeni's Splendid Ice Creams

Blue Bell 135K searchesJeni's Splendid Ice Creams 4.4K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Blue Bell in 2 of 4Jeni's Splendid Ice Creams in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Blue Bell first in 1Jeni's Splendid Ice Creams first in 1

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Blue Bell and Jeni's Splendid Ice Creams were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Blue Bell and Jeni's Splendid Ice Creams were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haagen-Dazs1st
  2. Ben & Jerry's2nd
  3. Tillamook3rd
  4. Breyers4th
  5. Jeni's Splendid Ice Creams5th
  6. Blue Bell6th
  7. Connoisseur–
  8. Magnum–
  9. Tip Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Bell or Jeni's Splendid Ice Creams more popular in search?

This chart shows how often people search Google for Blue Bell and Jeni's Splendid Ice Creams by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.

Blue Bell and Jeni's Splendid Ice Creams among ice cream brands worldwide, by month

Share of searches by month for Blue Bell, Jeni's Splendid Ice Creams. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsConnoisseurMagnumTip TopBlue BellTillamookBreyersBen & Jerry'sJeni's Splendid Ice Creams
Oct 202543.1%22.8%8.4%10.2%6.8%5.6%2%0.75%0.33%
Nov 202542.4%22.4%8.2%12.3%6.7%4.5%2.5%0.61%0.33%
Dec 202542.2%22.3%8.2%12.2%6.7%4.5%3%0.6%0.33%
Jan 202642.7%22.6%8.3%10.1%8.3%4.5%2.5%0.61%0.33%
Feb 202644.5%19.3%10.6%10.6%7%4.7%2.1%0.78%0.42%
Mar 202640.5%19.9%10.9%10.9%8.9%5.9%1.8%0.81%0.44%
Apr 202646.8%15.3%12.5%8.4%8.4%5.6%1.7%0.76%0.5%
May 202646.6%17.1%11.5%9.4%7.7%5.1%1.5%0.69%0.46%
Jun 202649.9%13.6%11.2%9.1%7.5%6.1%1.5%0.55%0.55%
Jul 202648.9%12%9.8%8%12%6.6%1.6%0.49%0.48%
Aug 202650.4%15.2%10.1%8.3%8.3%5.6%1.4%0.5%0.33%
Sep 202646.2%18.9%10.3%8.5%6.9%6.9%1.7%0.42%0.23%

How has the Blue Bell and Jeni's Splendid Ice Creams comparison changed over the last 12 months?

3 findings

How did search popularity change for ice cream brands worldwide in September 2026?

2 changes
  1. In September 2026, Blue Bell lost share of searches among ice cream brands worldwide, from 8.3% to 6.9%.

  2. Estimated monthly branded searches for Jeni's Splendid Ice Creams worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blue Bell’s and Jeni's Splendid Ice Creams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Bell

1 branded search term

  • blue bell ice cream

Jeni's Splendid Ice Creams

1 branded search term

  • jenis ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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