Brandwave

How popular isSkittles in search?

In September 2026, there were an estimated 450K branded searches for Skittles worldwide which is down 18.2% over the last 12 months. Skittles holds 27.3% estimated Share of Search among lolly brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Allens33.3%
  2. Haribo27.3%
  3. Skittles27.3%
  4. Mentos12.2%
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Which lolly brands compete with Skittles?

Skittles against lolly brands worldwide, by month

Share of Search by month for Allens, Haribo, Skittles, Mentos. The figures are in the table below the chart.

View monthly share of search table
MonthAllensHariboSkittlesMentos
Oct 202524%35.9%29.3%10.7%
Nov 202527.3%33.3%27.3%12.2%
Dec 202527.3%33.3%27.3%12.2%
Jan 202627.3%33.3%27.3%12.2%
Feb 202624%35.9%29.4%10.8%
Mar 202635.9%29.3%24%10.7%
Apr 202640.7%27.2%22.2%9.9%
May 202635.9%29.3%24%10.7%
Jun 202639.8%26.6%21.7%11.9%
Jul 202635.1%28.7%23.5%12.8%
Aug 202633.3%27.3%27.3%12.2%
Sep 202633.3%27.3%27.3%12.2%

  1. 1.Allens

    33.3%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Haribo

    27.3%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Skittles

    27.3%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mentos

    12.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Skittles and its closest rivals

Every comparison with Skittles

How has branded search demand for Skittles changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Skittles worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Skittles’ estimated Share of Search among lolly brands worldwide decreased from 29.3% to 27.3%.
  • Across the 12 months ending September 2026, Skittles’ estimated Share of Search among lolly brands worldwide peaked at 29.4% in February 2026 and was lowest at 21.7% in June 2026.
  • Across the 12 months ending September 2026, Skittles fell from 2nd to 3rd among lolly brands worldwide.

How did search popularity change for lolly brands worldwide in September 2026?

  1. Estimated monthly branded searches for Allens worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  2. Estimated monthly branded searches for Haribo worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

  3. Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How is Skittles measured?

Brandwave collects information about searches that people make online using Skittles’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • skittles

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How the Brand Demand Index is measured

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