Brandwave

How popular isNespresso in search?

In September 2026, there were an estimated 3.4M branded searches for Nespresso worldwide which held steady over the last 12 months. Nespresso holds 42.1% estimated Share of Search among flavors brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso42.1%
  2. Red Bull28.1%
  3. Oreo10.3%
  4. Monster Energy8.5%
  5. Skittles5.7%
  6. Captain Morgan4.6%
  7. Halo Top0.62%
  8. Ben & Jerry's0.1%
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Which flavors brands compete with Nespresso?

Nespresso against flavors brands worldwide, by month

Share of Search by month for Nespresso, Red Bull, Oreo, Monster Energy, Skittles, Captain Morgan. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoRed BullOreoMonster EnergySkittlesCaptain MorganHalo TopBen & Jerry's
Oct 202542.2%28.2%10.4%6.9%6.9%4.6%0.62%0.15%
Nov 202553.6%24%7.2%5.9%4.8%3.9%0.43%0.11%
Dec 202548.1%26.4%7.9%6.5%5.3%5.3%0.39%0.12%
Jan 202642.4%28.3%10.4%8.5%5.7%3.8%0.77%0.13%
Feb 202643.9%29.4%8.8%7.2%5.9%3.9%0.65%0.16%
Mar 202642.3%28.3%10.4%8.5%5.7%3.8%0.76%0.19%
Apr 202642%28.1%10.3%8.4%5.6%4.6%0.76%0.19%
May 202641.2%27.6%10.1%10.1%5.5%4.5%0.74%0.18%
Jun 202642.4%28.3%10.4%8.5%4.7%4.7%0.94%0.15%
Jul 202641.4%27.7%10.2%8.3%5.6%5.6%1.1%0.18%
Aug 202644.3%24.2%10.9%8.9%5.9%4.9%0.8%0.16%
Sep 202642.1%28.1%10.3%8.5%5.7%4.6%0.62%0.1%

  1. 1.Nespresso

    42.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Red Bull

    28.1%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.9 points.

  3. 3.Oreo

    10.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Monster Energy

    8.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Skittles

    5.7%

    Held 5th. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Captain Morgan

    4.6%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Halo Top

    0.62%

    Held 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  8. 8.Ben & Jerry's

    0.1%

    Held 8th. 8.2K estimated branded searches, -32.4% vs prior month. Share -0.1 points.

Compare search popularity between Nespresso and its closest rivals

Every comparison with Nespresso

How has branded search demand for Nespresso changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso worldwide held steady at 3.4M.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among flavors brands worldwide peaked at 53.6% in November 2025 and was lowest at 41.2% in May 2026.

How did search popularity change for flavors brands worldwide in September 2026?

  1. In September 2026, Red Bull gained estimated Share of Search among flavors brands worldwide, from 24.2% to 28.1%.

  2. In September 2026, Nespresso lost estimated Share of Search among flavors brands worldwide, from 44.3% to 42.1%.

  3. In September 2026, Oreo lost estimated Share of Search among flavors brands worldwide, from 10.9% to 10.3%.

  4. Estimated monthly branded searches for Monster Energy worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

  5. Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.

  6. Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

Where does Nespresso compete?

Nespresso is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee pod brands2nd of 79.2%Show ranking
Flavors brands1st of 842.1%Shown above
Coffee machine brands1st of 652.6%Show ranking
Coffee maker brands1st of 854.2%Show ranking
Pod Holder brands1st of 659.1%Show ranking
Keep Cup brands1st of 770.3%Show ranking
Drawer Organizer brands1st of 670.8%Show ranking
Coffee capsule brands1st of 474.1%Show ranking
Ice Cube Tray brands1st of 887%Show ranking
Matcha brands1st of 592.3%Show ranking

How is Nespresso measured?

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nespresso

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How the Brand Demand Index is measured

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