Brandwave

Moccona vs Nespresso:Which is searched more?

In September 2026, Nespresso had more branded searches than Moccona among coffee capsule brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to Moccona’s 33.1K, and held a 74.1% Share of Search versus Moccona’s 0.73%. These are worldwide searches for English-language branded terms.

Share of Search among coffee capsule brands worldwide in September 2026Which is more popular in search, Moccona or Nespresso?
Moccona0.73%33.1K searches
vs
Nespresso74.1%3.4M searches

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Which is more popular in search, Moccona or Nespresso?

Compare the coffee capsule and pod brands people brew. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Moccona and Nespresso among coffee capsule brands worldwide, by month

Share of Search by month for Nespresso, Moccona. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoDolce GustoL'ORMoccona
Oct 202574.3%22.2%3%0.49%
Nov 202578.4%19.1%2.1%0.35%
Dec 202577.9%19.1%2.6%0.42%
Jan 202674.3%22.2%3%0.49%
Feb 202677.9%19.1%2.6%0.42%
Mar 202674.3%22.2%3%0.49%
Apr 202674.3%22.2%3%0.49%
May 202674.2%22.2%3%0.6%
Jun 202674.2%22.2%3%0.6%
Jul 202670.2%25.6%3.5%0.69%
Aug 202674.2%22.2%3%0.6%
Sep 202674.1%22.1%3%0.73%

How has the Moccona and Nespresso comparison changed over the last 12 months?

  • Nespresso was ahead of Moccona in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moccona’s estimated Share of Search among coffee capsule brands worldwide moved from 0.49% to 0.73%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee capsule brands worldwide moved from 74.3% to 74.1%, and its estimated monthly branded searches held steady at 3.4M.

How did search popularity change for coffee capsule brands worldwide in September 2026?

  1. Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

Other head-to-heads among coffee capsule brands

How each brand is measured

Brandwave collects information about searches that people make online using Moccona’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccona

1 branded search term

  • moccona

Nespresso

1 branded search term

  • nespresso

How the Brand Demand Index is measured

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