Brandwave

How popular isMoccona?

In October 2026, people searched for Moccona by name about 34,200 times worldwide, a 48.8% increase from the previous year. These searches made up 0.15% of all global coffee pod brand searches, placing Moccona tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about coffee pod brands, Moccona did not appear in any of the answers.

Search and AI answers in October 2026

Moccona is the tenth most searched of 11 competitors and not named in the AI answers we collected.

  1. NespressoShare of searches 85.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. StarbucksShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. LavazzaShare of searches 3.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Dolce GustoShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MocconaShare of searches 0.15%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

Moccona website (opens in a new tab)

Follow Moccona and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Moccona did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Nespresso2nd
  3. Green Mountain Coffee Roasters3rd
  4. Starbucks4th
  5. The Original Donut Shop5th
  6. Lavazza6th
  7. Dolce Gusto–
  8. +1 more
  9. Grind–
  10. L'OR–
  11. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about coffee pod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

How often do people search for Moccona compared with other coffee pod brands worldwide?

Moccona against coffee pod brands worldwide, by month

Share of searches by month for Nespresso, Starbucks, Lavazza, Moccona. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoStarbucksLavazzaDolce GustoPeet's CoffeeIllyGreen Mountain Coffee RoastersGrindL'ORMocconaThe Original Donut Shop
Nov 202585.2%8.4%2.8%1.1%0.66%0.48%0.44%0.39%0.07%0.1%0.33%
Dec 202586.1%7.6%2.8%0.97%0.57%0.42%0.42%0.34%0.06%0.09%0.55%
Jan 202682%9.3%3.9%1.3%0.79%0.56%0.75%0.45%0.07%0.15%0.79%
Feb 202677.2%13.9%3.6%1.4%0.85%0.6%1.3%0.39%0.1%0.19%0.51%
Mar 202681.2%10.1%3.7%1.2%0.75%0.6%1.5%0.39%0.15%0.24%0.22%
Apr 202682.2%9.5%3.7%1.2%0.81%0.61%0.93%0.4%0.2%0.17%0.17%
May 202684.1%8.4%3.3%1.3%0.73%0.55%0.76%0.36%0.18%0.21%0.11%
Jun 202681.5%9.5%4.5%1.3%0.79%0.64%0.7%0.42%0.22%0.28%0.15%
Jul 202682.8%8.5%4.1%1.1%0.75%0.57%1%0.32%0.28%0.19%0.39%
Aug 202682.1%8.4%4.7%1.3%0.75%0.54%1.1%0.3%0.26%0.2%0.41%
Sep 202681.3%10.1%4.6%1.3%0.63%0.66%0.56%0.35%0.26%0.22%0.1%
Oct 202685.2%8.2%3.4%1.2%0.5%0.49%0.37%0.26%0.19%0.15%0.07%

  1. 1.Nespresso

    85.2%

    Held 1st. 623K estimated branded searches, +40.9% vs prior month. Share +4 points.

  2. 2.Starbucks

    8.2%

    Held 2nd. 59.7K estimated branded searches, +8.9% vs prior month. Share -1.9 points.

  3. 3.Lavazza

    3.4%

    Held 3rd. 25.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Dolce Gusto

    1.2%

    Held 4th. 8.4K estimated branded searches, +21.7% vs prior month. Share -0.1 points.

  5. 5.Peet's Coffee

    0.5%

    Moved from 6th to 5th. 3.6K estimated branded searches, +6.1% vs prior month. Share -0.1 points.

  6. 6.Illy

    0.49%

    Moved from 5th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Green Mountain Coffee Roasters

    0.37%

    Held 7th. 2.7K estimated branded searches, -10.9% vs prior month. Share -0.2 points.

  8. 8.Grind

    0.26%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.L'OR

    0.19%

    Held 9th. 1.4K estimated branded searches, -2.1% vs prior month. Share -0.1 points.

  10. 10.Moccona

    0.15%

    Held 10th. 1.1K estimated branded searches, -9.9% vs prior month. Share -0.1 points.

  11. 11.The Original Donut Shop

    0.07%

    Held 11th. 510 estimated branded searches, -1.9% vs prior month. Share 0 points.

Moccona, Nespresso and 7 other brands sell other things too, so only their searches that name this product count here, like “moccona capsules”.

Compare popularity between Moccona and its closest rivals

Every comparison with Moccona

19 comparisons

How has branded search demand for Moccona changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Moccona worldwide rose from 23K to 34.2K.
  • Across the 12 months ending October 2026, Moccona’s share of searches among coffee pod brands worldwide held steady, from 0.1% to 0.15%.

How did search popularity change for coffee pod brands worldwide in October 2026?

6 changes

  1. In October 2026, Nespresso gained share of searches among coffee pod brands worldwide, from 81.3% to 85.2%.

  2. In October 2026, Starbucks lost share of searches among coffee pod brands worldwide, from 10.1% to 8.2%.

  3. In October 2026, Lavazza lost share of searches among coffee pod brands worldwide, from 4.6% to 3.4%.

  4. In October 2026, Peet's Coffee rose from 6th to 5th among coffee pod brands worldwide.

  5. In October 2026, Illy fell from 5th to 6th among coffee pod brands worldwide.

  6. Estimated monthly branded searches for L'OR worldwide rose 166% over 12 measured months, from 530 to 1.4K in October 2026.

How are Moccona’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Moccona’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • moccona
  • moccona capsules
  • moccona coffee capsules
  • moccona coffee pods

Do you work for Moccona? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Moccona compete?

Moccona is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee brands8th of 91.5%Show ranking
Instant coffee brands4th of 63.3%Show ranking
Coffee pod brands10th of 110.15%Shown above
Creator with pink hair and a pink jacket

Is Moccona your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free