Brandwave

Instant coffee brands:Which brands are most popular in search?

In August 2026, Nescafé was the most searched among instant coffee brands worldwide, with an estimated 823K branded searches and 83.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nescafé83.2%
  2. Douwe Egberts6.1%
  3. Jacobs3.3%
  4. Kenco2.7%
  5. Moccona2.7%
  6. Maxwell House1.8%

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Share of SearchLeaderboard

Compare the instant coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among instant coffee brands worldwide, by month

Share of Search by month for Nescafé, Douwe Egberts, Jacobs, Kenco, Moccona. The figures are in the table below the chart.

View monthly share of search table
MonthNescaféDouwe EgbertsJacobsKencoMocconaMaxwell House
Oct 202579.1%8.7%3.2%2.1%2.1%4.8%
Nov 202583.3%7.5%3.3%1.8%2.2%1.8%
Dec 202584.9%6.2%2.8%1.9%2.3%1.9%
Jan 202684.6%6.2%2.8%2.3%2.3%1.9%
Feb 202682.2%7.4%3.3%2.7%2.2%2.2%
Mar 202676.6%12.5%3.8%2.5%2.5%2.1%
Apr 202684.3%6.2%3.4%2.3%2.3%1.5%
May 202686.7%5.2%2.9%1.6%2.3%1.3%
Jun 202686.7%5.2%2.9%1.6%2.3%1.3%
Jul 202685.2%5.1%3.4%1.9%2.8%1.5%
Aug 202683.2%6.1%3.3%2.7%2.7%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Nescafé

    83.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Douwe Egberts

    6.1%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  3. 3.Jacobs

    3.3%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Kenco

    2.7%

    Moved from 5th to 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.9 points.

  5. 5.Moccona

    2.7%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maxwell House

    1.8%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among instant coffee brands worldwide?

In August 2026, Nescafé was the most searched among instant coffee brands worldwide, with an estimated 823K branded searches and 83.2% estimated Share of Search within this set. Douwe Egberts is in 2nd place, 77.1 percentage points behind at 6.1% Share of Search.

Global instant coffee brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nescafé79.1% → 83.2%86.7%May 202676.6%Mar 20261st
Douwe Egberts8.7% → 6.1%12.5%Mar 20265.1%Jul 20262nd
Jacobs3.2% → 3.3%3.8%Mar 20262.8%Jan 20264th → 3rd
Kenco2.1% → 2.7%2.7%Aug 20261.6%May 20265th → 4th
Moccona2.1% → 2.7%2.8%Jul 20262.1%Oct 20256th → 5th
Maxwell House4.8% → 1.8%4.8%Oct 20251.3%May 20263rd → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide increased from 79.1% to 83.2%.
  • Across the 11 months ending August 2026, Douwe Egberts’ estimated Share of Search among instant coffee brands worldwide decreased from 8.7% to 6.1%.
  • Across the 11 months ending August 2026, Kenco’s estimated Share of Search among instant coffee brands worldwide increased from 2.1% to 2.7%.
  • Across the 11 months ending August 2026, Moccona’s estimated Share of Search among instant coffee brands worldwide increased from 2.1% to 2.7%.
  • Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide decreased from 4.8% to 1.8%.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide peaked at 86.7% in May 2026 and was lowest at 76.6% in March 2026.
  • Across the 11 months ending August 2026, Douwe Egberts’ estimated Share of Search among instant coffee brands worldwide peaked at 12.5% in March 2026 and was lowest at 5.1% in July 2026.
  • Across the 11 months ending August 2026, Kenco’s estimated Share of Search among instant coffee brands worldwide peaked at 2.7% in August 2026 and was lowest at 1.6% in May 2026.
  • Across the 11 months ending August 2026, Maxwell House’s estimated Share of Search among instant coffee brands worldwide peaked at 4.8% in October 2025 and was lowest at 1.3% in May 2026.
  • Across the 11 months ending August 2026, Jacobs rose from 4th to 3rd among instant coffee brands worldwide.
  • Across the 11 months ending August 2026, Kenco rose from 5th to 4th among instant coffee brands worldwide.
  • Across the 11 months ending August 2026, Moccona rose from 6th to 5th among instant coffee brands worldwide.
  • Across the 11 months ending August 2026, Maxwell House fell from 3rd to 6th among instant coffee brands worldwide.

How did search popularity change for instant coffee brands worldwide in August 2026?

  1. In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.

  2. In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%.

  3. In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.

  4. Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.

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