Douwe Egberts vs Moccona:Which is more popular by branded search?
In August 2026, Douwe Egberts had more branded searches than Moccona among instant coffee brands worldwide. Douwe Egberts was estimated to have 60.5K branded searches compared to Moccona’s 27.1K, and held a 6.1% Share of Search versus Moccona’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Douwe Egberts or Moccona?
Compare the instant coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Douwe Egberts, Moccona. The figures are in the table below the chart.
View monthly share of search table
| Month | Nescafé | Douwe Egberts | Jacobs | Kenco | Moccona | Maxwell House |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 8.7% | 3.2% | 2.1% | 2.1% | 4.8% |
| Nov 2025 | 83.3% | 7.5% | 3.3% | 1.8% | 2.2% | 1.8% |
| Dec 2025 | 84.9% | 6.2% | 2.8% | 1.9% | 2.3% | 1.9% |
| Jan 2026 | 84.6% | 6.2% | 2.8% | 2.3% | 2.3% | 1.9% |
| Feb 2026 | 82.2% | 7.4% | 3.3% | 2.7% | 2.2% | 2.2% |
| Mar 2026 | 76.6% | 12.5% | 3.8% | 2.5% | 2.5% | 2.1% |
| Apr 2026 | 84.3% | 6.2% | 3.4% | 2.3% | 2.3% | 1.5% |
| May 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jun 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jul 2026 | 85.2% | 5.1% | 3.4% | 1.9% | 2.8% | 1.5% |
| Aug 2026 | 83.2% | 6.1% | 3.3% | 2.7% | 2.7% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Douwe Egberts and Moccona comparison changed over the last 12 months?
3 findings
- Douwe Egberts was ahead of Moccona in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Douwe Egberts’ estimated Share of Search among instant coffee brands worldwide moved from 8.7% to 6.1%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among instant coffee brands worldwide moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for instant coffee brands worldwide in August 2026?
3 changes
In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.
In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%.
Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Douwe Egberts’ and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Douwe Egberts
1 branded search term
- douwe egberts
Moccona
1 branded search term
- moccona
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