Jacobs vs Nescafé:Which is more popular by branded search?
In August 2026, Nescafé had more branded searches than Jacobs among instant coffee brands worldwide. Nescafé was estimated to have 823K branded searches compared to Jacobs’ 33.1K, and held an 83.2% Share of Search versus Jacobs’ 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jacobs or Nescafé?
Compare the instant coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nescafé, Jacobs. The figures are in the table below the chart.
View monthly share of search table
| Month | Nescafé | Douwe Egberts | Jacobs | Kenco | Moccona | Maxwell House |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 8.7% | 3.2% | 2.1% | 2.1% | 4.8% |
| Nov 2025 | 83.3% | 7.5% | 3.3% | 1.8% | 2.2% | 1.8% |
| Dec 2025 | 84.9% | 6.2% | 2.8% | 1.9% | 2.3% | 1.9% |
| Jan 2026 | 84.6% | 6.2% | 2.8% | 2.3% | 2.3% | 1.9% |
| Feb 2026 | 82.2% | 7.4% | 3.3% | 2.7% | 2.2% | 2.2% |
| Mar 2026 | 76.6% | 12.5% | 3.8% | 2.5% | 2.5% | 2.1% |
| Apr 2026 | 84.3% | 6.2% | 3.4% | 2.3% | 2.3% | 1.5% |
| May 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jun 2026 | 86.7% | 5.2% | 2.9% | 1.6% | 2.3% | 1.3% |
| Jul 2026 | 85.2% | 5.1% | 3.4% | 1.9% | 2.8% | 1.5% |
| Aug 2026 | 83.2% | 6.1% | 3.3% | 2.7% | 2.7% | 1.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jacobs and Nescafé comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Jacobs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jacobs’ estimated Share of Search among instant coffee brands worldwide moved from 3.2% to 3.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide moved from 79.1% to 83.2%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for instant coffee brands worldwide in August 2026?
1 change
In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Jacobs’ and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.