Brandwave

How popular isJacobs in search?

In August 2026, there were an estimated 33.1K branded searches for Jacobs worldwide which held steady over the last 11 months. Jacobs holds 3.3% estimated Share of Search among instant coffee brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nescafé83.2%
  2. Douwe Egberts6.1%
  3. Jacobs3.3%
  4. Kenco2.7%
  5. Moccona2.7%
  6. Maxwell House1.8%
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Which instant coffee brands compete with Jacobs?

Jacobs against instant coffee brands worldwide, by month

Share of Search by month for Nescafé, Douwe Egberts, Jacobs, Kenco, Moccona. The figures are in the table below the chart.

View monthly share of search table
MonthNescaféDouwe EgbertsJacobsKencoMocconaMaxwell House
Oct 202579.1%8.7%3.2%2.1%2.1%4.8%
Nov 202583.3%7.5%3.3%1.8%2.2%1.8%
Dec 202584.9%6.2%2.8%1.9%2.3%1.9%
Jan 202684.6%6.2%2.8%2.3%2.3%1.9%
Feb 202682.2%7.4%3.3%2.7%2.2%2.2%
Mar 202676.6%12.5%3.8%2.5%2.5%2.1%
Apr 202684.3%6.2%3.4%2.3%2.3%1.5%
May 202686.7%5.2%2.9%1.6%2.3%1.3%
Jun 202686.7%5.2%2.9%1.6%2.3%1.3%
Jul 202685.2%5.1%3.4%1.9%2.8%1.5%
Aug 202683.2%6.1%3.3%2.7%2.7%1.8%
Sep 2026——————

  1. 1.Nescafé

    83.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Douwe Egberts

    6.1%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  3. 3.Jacobs

    3.3%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Kenco

    2.7%

    Moved from 5th to 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.9 points.

  5. 5.Moccona

    2.7%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maxwell House

    1.8%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between Jacobs and its closest rivals

How has branded search demand for Jacobs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jacobs worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Jacobs rose from 4th to 3rd among instant coffee brands worldwide.

How did search popularity change for instant coffee brands worldwide in August 2026?

  1. In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.

  2. In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%.

  3. In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.

  4. Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.

How is Jacobs measured?

Brandwave collects information about searches that people make online using Jacobs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jacobs coffee

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How the Brand Demand Index is measured

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