Brandwave

How popular isNescafé in search?

In August 2026, there were an estimated 823K branded searches for Nescafé worldwide which held steady over the last 11 months. Nescafé holds 83.2% estimated Share of Search among instant coffee brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nescafé83.2%
  2. Douwe Egberts6.1%
  3. Jacobs3.3%
  4. Kenco2.7%
  5. Moccona2.7%
  6. Maxwell House1.8%
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Which instant coffee brands compete with Nescafé?

Nescafé against instant coffee brands worldwide, by month

Share of Search by month for Nescafé, Douwe Egberts, Jacobs, Kenco, Moccona. The figures are in the table below the chart.

View monthly share of search table
MonthNescaféDouwe EgbertsJacobsKencoMocconaMaxwell House
Oct 202579.1%8.7%3.2%2.1%2.1%4.8%
Nov 202583.3%7.5%3.3%1.8%2.2%1.8%
Dec 202584.9%6.2%2.8%1.9%2.3%1.9%
Jan 202684.6%6.2%2.8%2.3%2.3%1.9%
Feb 202682.2%7.4%3.3%2.7%2.2%2.2%
Mar 202676.6%12.5%3.8%2.5%2.5%2.1%
Apr 202684.3%6.2%3.4%2.3%2.3%1.5%
May 202686.7%5.2%2.9%1.6%2.3%1.3%
Jun 202686.7%5.2%2.9%1.6%2.3%1.3%
Jul 202685.2%5.1%3.4%1.9%2.8%1.5%
Aug 202683.2%6.1%3.3%2.7%2.7%1.8%
Sep 2026——————

  1. 1.Nescafé

    83.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Douwe Egberts

    6.1%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1 points.

  3. 3.Jacobs

    3.3%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Kenco

    2.7%

    Moved from 5th to 4th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.9 points.

  5. 5.Moccona

    2.7%

    Moved from 4th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Maxwell House

    1.8%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between Nescafé and its closest rivals

How has branded search demand for Nescafé changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nescafé worldwide held steady at 823K.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide increased from 79.1% to 83.2%.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among instant coffee brands worldwide peaked at 86.7% in May 2026 and was lowest at 76.6% in March 2026.

How did search popularity change for instant coffee brands worldwide in August 2026?

  1. In August 2026, Kenco overtook Moccona to rank 4th among instant coffee brands worldwide, at 2.7%.

  2. In August 2026, Douwe Egberts gained estimated Share of Search among instant coffee brands worldwide, from 5.1% to 6.1%.

  3. In August 2026, Nescafé lost estimated Share of Search among instant coffee brands worldwide, from 85.2% to 83.2%.

  4. Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  5. Estimated monthly branded searches for Maxwell House worldwide fell 63.4% over 11 measured months, from 49.5K to 18.1K in August 2026.

Where does Nescafé compete?

Nescafé is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Iced coffee brands3rd of 62.5%Show ranking
Coffee brands2nd of 52.6%Show ranking
Instant coffee brands1st of 683.2%Shown above

How is Nescafé measured?

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nescafe

How the Brand Demand Index is measured

Who owns Nescafé?

Nescafé is owned by Nestlé. Brandwave also tracks Purina, Maggi, Milo, NAN and Nesquik, owned by the same company, worldwide.

Do you work for Nescafé? To request corrections or removal please contact us via our support page and we will be happy to assist.

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