Jimmy's vs Nescafé:Which is more popular by branded search?
In August 2026, Nescafé had more branded searches than Jimmy's among iced coffee brands worldwide. Nescafé was estimated to have 823K branded searches compared to Jimmy's’ 450K, and held a 2.5% Share of Search versus Jimmy's’ 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jimmy's or Nescafé?
Compare the iced coffee brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nescafé, Jimmy's. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Costa | Nescafé | Jimmy's | Emmi | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.5% | 1.7% | 1.7% | 0.94% | 0.13% | 0.03% |
| Nov 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.13% | 0.02% |
| Dec 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.1% | 0.02% |
| Jan 2026 | 94.2% | 2.1% | 2.1% | 1.4% | 0.19% | 0.03% |
| Feb 2026 | 93.8% | 2.5% | 2.1% | 1.4% | 0.19% | 0.03% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.4% | 0.23% | 0.03% |
| Apr 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| May 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.23% | 0.03% |
| Jun 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.18% | 0.02% |
| Jul 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| Aug 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.19% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Jimmy's and Nescafé comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Jimmy's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jimmy's’ estimated Share of Search among iced coffee brands worldwide moved from 0.94% to 1.4%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for iced coffee brands worldwide in August 2026?
0 changes
Neither Jimmy's nor Nescafé moved beyond provider rounding among iced coffee brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jimmy's’ and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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