Nescafé vs STōK:Which is more popular?
In September 2026, Nescafé had more branded searches than STōK among iced coffee brands worldwide. Nescafé had about 823,000 branded searches, while STōK had 60,500. Nescafé made up 49.7% of all iced coffee brand searches we track, and STōK accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, STōK appeared in four of the five answers and Nescafé in none.
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Top iced coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, STōK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nescafé did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Colombe1st- STōK2nd
Starbucks3rd
Califia Farms4th
Nescafé–- Jimmy's–
Emmi–
Costa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about iced coffee brands
5 answers
Asked ChatGPT
“Which iced coffee brand should I buy?”
Asked ChatGPT
“What are the best iced coffee brands?”
Asked ChatGPT
“What's the best iced coffee brand for quick caffeine?”
Searched Google, AI Overview
“iced coffee brands”
Searched Google, AI Overview
“best iced coffee”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nescafé or STōK more popular in search?
This chart shows how often people search Google for Nescafé and STōK by name. Each line represents a brand's share of searches for all eight iced coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nescafé, STōK. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Jimmy's | La Colombe | Starbucks | Emmi | STōK | Califia Farms | Costa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 27.8% | 6.8% | 6.8% | 3.7% | 2.5% | 1.9% | 0.1% |
| Nov 2025 | 48.2% | 32.3% | 6.4% | 5.3% | 4.3% | 1.9% | 1.4% | 0.08% |
| Dec 2025 | 48.6% | 32.6% | 6.5% | 5.3% | 3.6% | 2% | 1.3% | 0.08% |
| Jan 2026 | 48% | 32.2% | 6.4% | 5.3% | 4.3% | 1.9% | 1.8% | 0.08% |
| Feb 2026 | 46.8% | 31.4% | 7.6% | 6.3% | 4.2% | 1.9% | 1.7% | 0.11% |
| Mar 2026 | 44.6% | 30% | 9% | 7.3% | 4.9% | 2.2% | 1.9% | 0.13% |
| Apr 2026 | 50.5% | 27.8% | 6.7% | 6.7% | 4.5% | 2% | 1.5% | 0.18% |
| May 2026 | 53.1% | 24.3% | 5.8% | 8.7% | 3.9% | 2.6% | 1.2% | 0.23% |
| Jun 2026 | 53.7% | 24.3% | 5.9% | 8.1% | 3.2% | 3.2% | 1.2% | 0.24% |
| Jul 2026 | 48.4% | 26.6% | 6.5% | 8.9% | 4.4% | 3.6% | 1.5% | 0.26% |
| Aug 2026 | 49.3% | 27.1% | 6.6% | 8.1% | 3.6% | 3.6% | 1.5% | 0.22% |
| Sep 2026 | 49.7% | 27.3% | 6.6% | 6.6% | 4.5% | 3.7% | 1.5% | 0.11% |
How has the Nescafé and STōK comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of STōK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nescafé’s share of searches among iced coffee brands worldwide moved from 50.6% to 49.7%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for iced coffee brands worldwide in September 2026?
1 change
Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nescafé’s and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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