How popular isSTōK in search?
In September 2026, people searched for STōK by name about 60,500 times worldwide, a 49.4% increase from the previous year. These searches made up 3.7% of all global iced coffee brand searches, placing STōK sixth out of eight brands. These are worldwide searches for English-language branded terms.
Nescafé49.7%- Jimmy's27.3%
La Colombe6.6%
Starbucks6.6%
Emmi4.5%- STōK3.7%
Califia Farms1.5%
Costa0.11%
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Which iced coffee brands compete with STōK?
Share of searches by month for Nescafé, Jimmy's, La Colombe, Starbucks, Emmi, STōK. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Jimmy's | La Colombe | Starbucks | Emmi | STōK | Califia Farms | Costa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 27.8% | 6.8% | 6.8% | 3.7% | 2.5% | 1.9% | 0.1% |
| Nov 2025 | 48.2% | 32.3% | 6.4% | 5.3% | 4.3% | 1.9% | 1.4% | 0.08% |
| Dec 2025 | 48.6% | 32.6% | 6.5% | 5.3% | 3.6% | 2% | 1.3% | 0.08% |
| Jan 2026 | 48% | 32.2% | 6.4% | 5.3% | 4.3% | 1.9% | 1.8% | 0.08% |
| Feb 2026 | 46.8% | 31.4% | 7.6% | 6.3% | 4.2% | 1.9% | 1.7% | 0.11% |
| Mar 2026 | 44.6% | 30% | 9% | 7.3% | 4.9% | 2.2% | 1.9% | 0.13% |
| Apr 2026 | 50.5% | 27.8% | 6.7% | 6.7% | 4.5% | 2% | 1.5% | 0.18% |
| May 2026 | 53.1% | 24.3% | 5.8% | 8.7% | 3.9% | 2.6% | 1.2% | 0.23% |
| Jun 2026 | 53.7% | 24.3% | 5.9% | 8.1% | 3.2% | 3.2% | 1.2% | 0.24% |
| Jul 2026 | 48.4% | 26.6% | 6.5% | 8.9% | 4.4% | 3.6% | 1.5% | 0.26% |
| Aug 2026 | 49.3% | 27.1% | 6.6% | 8.1% | 3.6% | 3.6% | 1.5% | 0.22% |
| Sep 2026 | 49.7% | 27.3% | 6.6% | 6.6% | 4.5% | 3.7% | 1.5% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.7% | 823K | 0% | +0.4 points | |
| 2, held 2nd | 27.3% | 452K | 0% | +0.2 points | |
| 3, moved from 4th to 3rd | 6.6% | 110K | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.6% | 110K | -18.2% | -1.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 74K | +22.3% | +0.8 points | |
| 6, held 6th | 3.7% | 60.5K | 0% | 0 points | |
| 7, held 7th | 1.5% | 24.7K | 0% | 0 points | |
| 8, held 8th | 0.11% | 1.9K | -47.2% | -0.1 points |
1.
Nescafé49.7%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.4 points.
2.Jimmy's
27.3%
Held 2nd. 452K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.6%
Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.6%
Moved from 3rd to 4th. 110K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
5.
Emmi4.5%
Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.8 points.
6.STōK
3.7%
Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 7th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Costa0.11%
Held 8th. 1.9K estimated branded searches, -47.2% vs prior month. Share -0.1 points.
Compare search popularity between STōK and its closest rivals
Every comparison with STōK
10 comparisons
How has branded search demand for STōK changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for STōK worldwide rose from 40.5K to 60.5K.
- Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide increased from 2.5% to 3.7%.
- Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide peaked at 3.7% in September 2026 and was lowest at 1.9% in February 2026.
How did search popularity change for iced coffee brands worldwide in September 2026?
6 changes
In September 2026, Emmi gained share of searches among iced coffee brands worldwide, from 3.6% to 4.5%.
In September 2026, Starbucks lost share of searches among iced coffee brands worldwide, from 8.1% to 6.6%.
Jimmy's’ share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 24.3% to 27.3% in September 2026.
La Colombe’s share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026.
Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.
Estimated monthly branded searches for Costa worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are STōK’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using STōK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stok cold brew
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Where does STōK compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Iced coffee brands | 6th of 8 | 3.7% | Shown above |
| Cold brew brands | 4th of 7 | 7.6% | Show ranking |
Is STōK your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.