Brandwave

Califia Farms vs STōK:Which is more popular?

In September 2026, STōK had more branded searches than Califia Farms among iced coffee brands worldwide. STōK had about 60,500 branded searches, while Califia Farms had 24,700. STōK made up 3.7% of all iced coffee brand searches we track, and Califia Farms accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, STōK appeared in four of the five answers and Califia Farms in two. STōK was mentioned before Califia Farms in every answer that named either.

Among iced coffee brands worldwide in September 2026

Who do people search for more?

STōK, about 2 searches for every 1 for Califia Farms

STōK 60.5K searchesCalifia Farms 24.7K searches

Who does AI mention more?

STōK, mentioned in 4 of 5 answers, Califia Farms in 2

STōK in 4 of 5Califia Farms in 2 of 5

Who does AI recommend more?

STōK, named ahead of Califia Farms in 4 of 4 answers

STōK first in 4Califia Farms never first

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Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, STōK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Califia Farms was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. STōK was listed before Califia Farms in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Nescafé–
  6. Jimmy's–
  7. Emmi–
  8. Costa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Califia Farms or STōK more popular in search?

This chart shows how often people search Google for Califia Farms and STōK by name. Each line represents a brand's share of searches for all eight iced coffee brands we track, month by month, from English-language searches worldwide.

Califia Farms and STōK among iced coffee brands worldwide, by month

Share of searches by month for STōK, Califia Farms. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféJimmy'sLa ColombeStarbucksEmmiSTōKCalifia FarmsCosta
Oct 202550.6%27.8%6.8%6.8%3.7%2.5%1.9%0.1%
Nov 202548.2%32.3%6.4%5.3%4.3%1.9%1.4%0.08%
Dec 202548.6%32.6%6.5%5.3%3.6%2%1.3%0.08%
Jan 202648%32.2%6.4%5.3%4.3%1.9%1.8%0.08%
Feb 202646.8%31.4%7.6%6.3%4.2%1.9%1.7%0.11%
Mar 202644.6%30%9%7.3%4.9%2.2%1.9%0.13%
Apr 202650.5%27.8%6.7%6.7%4.5%2%1.5%0.18%
May 202653.1%24.3%5.8%8.7%3.9%2.6%1.2%0.23%
Jun 202653.7%24.3%5.9%8.1%3.2%3.2%1.2%0.24%
Jul 202648.4%26.6%6.5%8.9%4.4%3.6%1.5%0.26%
Aug 202649.3%27.1%6.6%8.1%3.6%3.6%1.5%0.22%
Sep 202649.7%27.3%6.6%6.6%4.5%3.7%1.5%0.11%

How has the Califia Farms and STōK comparison changed over the last 12 months?

3 findings
  • STōK was ahead of Califia Farms in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Califia Farms’ share of searches among iced coffee brands worldwide moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 30.2K to 24.7K.
  • Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 60.5K.

How did search popularity change for iced coffee brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Califia Farms’ and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Califia Farms

2 branded search terms

  • califia
  • califia farms

STōK

1 branded search term

  • stok cold brew

How the Brand Demand Index is measured

Other head-to-heads among iced coffee brands

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