Brandwave

Iced coffee brands:Which brands are most popular in search?

In August 2026, Starbucks was the most searched among iced coffee brands worldwide, with an estimated 30.4M branded searches and 93.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Starbucks93.3%
  2. Costa2.5%
  3. Nescafé2.5%
  4. Jimmy's1.4%
  5. Emmi0.19%
  6. Califia Farms0.03%

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Share of SearchLeaderboard

Compare the iced coffee brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among iced coffee brands worldwide, by month

Share of Search by month for Starbucks, Costa, Nescafé. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksCostaNescaféJimmy'sEmmiCalifia Farms
Oct 202595.5%1.7%1.7%0.94%0.13%0.03%
Nov 202596.1%1.4%1.4%0.95%0.13%0.02%
Dec 202596.1%1.4%1.4%0.95%0.1%0.02%
Jan 202694.2%2.1%2.1%1.4%0.19%0.03%
Feb 202693.8%2.5%2.1%1.4%0.19%0.03%
Mar 202693.7%2.5%2.1%1.4%0.23%0.03%
Apr 202693.3%2.5%2.5%1.4%0.23%0.03%
May 202692.8%2.5%3.1%1.4%0.23%0.03%
Jun 202692.8%2.5%3.1%1.4%0.18%0.02%
Jul 202693.3%2.5%2.5%1.4%0.23%0.03%
Aug 202693.3%2.5%2.5%1.4%0.19%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Starbucks

    93.3%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Costa

    2.5%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nescafé

    2.5%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jimmy's

    1.4%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Emmi

    0.19%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Califia Farms

    0.03%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among iced coffee brands worldwide?

In August 2026, Starbucks was the most searched among iced coffee brands worldwide, with an estimated 30.4M branded searches and 93.3% estimated Share of Search within this set. Costa is in 2nd place, 90.8 percentage points behind at 2.5% Share of Search.

Global iced coffee brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Starbucks95.5% → 93.3%96.1%Dec 202592.8%May 20261st
Costa1.7% → 2.5%2.5%Feb 20261.4%Nov 20252nd
Nescafé1.7% → 2.5%3.1%Jun 20261.4%Nov 20253rd
Jimmy's0.94% → 1.4%1.4%Jan 20260.94%Oct 20254th
Emmi0.13% → 0.19%0.23%Mar 20260.1%Dec 20255th
Califia Farms0.03%0.03%Jan 20260.02%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide decreased from 95.5% to 93.3%.
  • Across the 11 months ending August 2026, Costa’s estimated Share of Search among iced coffee brands worldwide increased from 1.7% to 2.5%.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide increased from 1.7% to 2.5%.
  • Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide peaked at 96.1% in December 2025 and was lowest at 92.8% in May 2026.
  • Across the 11 months ending August 2026, Costa’s estimated Share of Search among iced coffee brands worldwide peaked at 2.5% in February 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Jimmy's, Emmi and Califia Farms held steady: their estimated Share of Search among iced coffee brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for iced coffee brands worldwide in August 2026?

  1. Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026.

  2. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

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