Nescafé vs Starbucks:Which is more popular by branded search?
In August 2026, Starbucks had more branded searches than Nescafé among iced coffee brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Nescafé’s 823K, and held a 93.3% Share of Search versus Nescafé’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nescafé or Starbucks?
Compare the iced coffee brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Starbucks, Nescafé. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Costa | Nescafé | Jimmy's | Emmi | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.5% | 1.7% | 1.7% | 0.94% | 0.13% | 0.03% |
| Nov 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.13% | 0.02% |
| Dec 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.1% | 0.02% |
| Jan 2026 | 94.2% | 2.1% | 2.1% | 1.4% | 0.19% | 0.03% |
| Feb 2026 | 93.8% | 2.5% | 2.1% | 1.4% | 0.19% | 0.03% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.4% | 0.23% | 0.03% |
| Apr 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| May 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.23% | 0.03% |
| Jun 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.18% | 0.02% |
| Jul 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| Aug 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.19% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nescafé and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of Nescafé in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide moved from 95.5% to 93.3%, and its estimated monthly branded searches moved from 45.5M to 30.4M.
How did search popularity change for iced coffee brands worldwide in August 2026?
1 change
Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nescafé’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.