Brandwave

How popular isStumptown?

In October 2026, people searched for Stumptown by name about 138,000 times worldwide, a 17.6% decrease from the previous year. These searches made up 1.2% of all global iced coffee brand searches, placing Stumptown seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about iced coffee brands, Stumptown appeared in one of the five answers and was the fifth most recommended of the ten.

Search and AI answers in October 2026

Stumptown is the seventh most searched of 10 competitors and the fifth most recommended in the AI answers we collected.

  1. StarbucksShare of searches 47.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. STōKShare of searches 25.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. NescaféShare of searches 13.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. La ColombeShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. StumptownShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stumptown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stumptown is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Stumptown5th
  6. Nescafé–
  7. Jimmy's–
  8. Costa–
  9. Grind–
  10. Emmi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Stumptown compared with other iced coffee brands worldwide?

Stumptown against iced coffee brands worldwide, by month

Share of searches by month for Starbucks, STōK, Nescafé, La Colombe, Jimmy's, Stumptown. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksSTōKNescaféLa ColombeJimmy'sCalifia FarmsStumptownCostaGrindEmmi
Nov 202555.6%19.9%10.9%6.9%2.6%1.1%1.5%1.1%0.41%0.09%
Dec 202560.2%17.7%7.9%8%2.3%1.2%1.3%1.1%0.31%0.1%
Jan 202656%19.8%8.9%9.2%2.2%1.3%1.2%1%0.32%0.09%
Feb 202657.8%16.7%11.2%7.9%2.2%1.3%1.2%1.2%0.35%0.11%
Mar 202656.8%16.4%11%8.7%2.7%1.2%1.5%1.1%0.37%0.11%
Apr 202652.9%15.6%15.6%8.5%2.5%1%1.5%1.7%0.43%0.13%
May 202653.9%16%16%8.1%2.1%0.85%1%1.6%0.38%0.11%
Jun 202649.6%16%16%12.2%2.1%0.89%1.2%1.6%0.35%0.14%
Jul 202650.8%16.3%20%6%2.2%1.1%1.5%1.6%0.29%0.15%
Aug 202649.8%21.9%14.7%6.7%2.4%1.3%1.3%1.4%0.24%0.14%
Sep 202646.4%24.9%16.6%6%2.2%1.3%1.2%0.92%0.27%0.16%
Oct 202647.7%25.4%13.9%7.1%2.3%1.3%1.2%0.79%0.16%0.14%

  1. 1.Starbucks

    47.7%

    Held 1st. 114K estimated branded searches, +0.62% vs prior month. Share +1.3 points.

  2. 2.STōK

    25.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Nescafé

    13.9%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.7 points.

  4. 4.La Colombe

    7.1%

    Held 4th. 17K estimated branded searches, +16.4% vs prior month. Share +1.1 points.

  5. 5.Jimmy's

    2.3%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Califia Farms

    1.3%

    Held 6th. 3.1K estimated branded searches, -3.4% vs prior month. Share 0 points.

  7. 7.Stumptown

    1.2%

    Held 7th. 2.9K estimated branded searches, -1.3% vs prior month. Share 0 points.

  8. 8.Costa

    0.79%

    Held 8th. 1.9K estimated branded searches, -15.7% vs prior month. Share -0.1 points.

  9. 9.Grind

    0.16%

    Held 9th. 380 estimated branded searches, -41.5% vs prior month. Share -0.1 points.

  10. 10.Emmi

    0.14%

    Held 10th. 330 estimated branded searches, -15.4% vs prior month. Share 0 points.

Stumptown, Starbucks and 4 other brands sell other things too, so only their searches that name this product count here, like “stumptown cold brew”.

Compare popularity between Stumptown and its closest rivals

Every comparison with Stumptown

15 comparisons

How has branded search demand for Stumptown changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Stumptown worldwide fell from 167K to 138K.
  • Across the 12 months ending October 2026, Stumptown fell from 6th to 7th among iced coffee brands worldwide.

How did search popularity change for iced coffee brands worldwide in October 2026?

6 changes

  1. In October 2026, Starbucks gained share of searches among iced coffee brands worldwide, from 46.4% to 47.7%.

  2. In October 2026, La Colombe gained share of searches among iced coffee brands worldwide, from 6% to 7.1%.

  3. In October 2026, STōK gained share of searches among iced coffee brands worldwide, from 24.9% to 25.4%.

  4. In October 2026, Nescafé lost share of searches among iced coffee brands worldwide, from 16.6% to 13.9%.

  5. Costa’s share of searches among iced coffee brands worldwide has lost ground for 3 months in a row, from 1.6% to 0.79% in October 2026.

  6. Estimated monthly branded searches for Emmi worldwide rose 120% over 12 measured months, from 150 to 330 in October 2026.

How are Stumptown’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Stumptown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stumptown
  • stumptown cold brew
  • stumptown iced coffee

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How the Brand Demand Index is measured

Where does Stumptown compete?

Stumptown is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee brands6th of 96.2%Show ranking
Iced coffee brands7th of 101.2%Shown above
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