Starbucks vs Stumptown:Which is more popular?
In October 2026, Starbucks had more branded searches than Stumptown among iced coffee brands worldwide. Starbucks had about 114,000 branded searches, while Stumptown had 2,930. Starbucks made up 47.7% of all iced coffee brand searches we track, and Stumptown accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, Starbucks appeared in all five answers and Stumptown in one. Starbucks was mentioned before Stumptown in four out of five answers.
Who do people search for more?
Starbucks, about 39 searches for every 1 for Stumptown
Who does AI mention more?
Starbucks, mentioned in every answer we collected
Who does AI recommend more?
Starbucks, named ahead of Stumptown in 4 of 5 answers
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Top iced coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starbucks appeared in all five answers. Stumptown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Starbucks was listed before Stumptown in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Colombe1st
STōK2nd- Starbucks3rd
Califia Farms4th
Stumptown5th
Nescafé–- Jimmy's–
Costa–
Grind–
Emmi–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about iced coffee brands
5 answers
Asked ChatGPT
“Which iced coffee brand should I buy?”
Asked ChatGPT
“What are the best iced coffee brands?”
Asked ChatGPT
“What's the best iced coffee brand for quick caffeine?”
Searched Google, AI Overview
“iced coffee brands”
Searched Google, AI Overview
“best iced coffee”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Starbucks or Stumptown more popular in search?
This chart shows how often people search Google for Starbucks and Stumptown by name. Each line represents a brand's share of searches for all ten iced coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Starbucks, Stumptown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | STōK | Nescafé | La Colombe | Jimmy's | Califia Farms | Stumptown | Costa | Grind | Emmi |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.6% | 19.9% | 10.9% | 6.9% | 2.6% | 1.1% | 1.5% | 1.1% | 0.41% | 0.09% |
| Dec 2025 | 60.2% | 17.7% | 7.9% | 8% | 2.3% | 1.2% | 1.3% | 1.1% | 0.31% | 0.1% |
| Jan 2026 | 56% | 19.8% | 8.9% | 9.2% | 2.2% | 1.3% | 1.2% | 1% | 0.32% | 0.09% |
| Feb 2026 | 57.8% | 16.7% | 11.2% | 7.9% | 2.2% | 1.3% | 1.2% | 1.2% | 0.35% | 0.11% |
| Mar 2026 | 56.8% | 16.4% | 11% | 8.7% | 2.7% | 1.2% | 1.5% | 1.1% | 0.37% | 0.11% |
| Apr 2026 | 52.9% | 15.6% | 15.6% | 8.5% | 2.5% | 1% | 1.5% | 1.7% | 0.43% | 0.13% |
| May 2026 | 53.9% | 16% | 16% | 8.1% | 2.1% | 0.85% | 1% | 1.6% | 0.38% | 0.11% |
| Jun 2026 | 49.6% | 16% | 16% | 12.2% | 2.1% | 0.89% | 1.2% | 1.6% | 0.35% | 0.14% |
| Jul 2026 | 50.8% | 16.3% | 20% | 6% | 2.2% | 1.1% | 1.5% | 1.6% | 0.29% | 0.15% |
| Aug 2026 | 49.8% | 21.9% | 14.7% | 6.7% | 2.4% | 1.3% | 1.3% | 1.4% | 0.24% | 0.14% |
| Sep 2026 | 46.4% | 24.9% | 16.6% | 6% | 2.2% | 1.3% | 1.2% | 0.92% | 0.27% | 0.16% |
| Oct 2026 | 47.7% | 25.4% | 13.9% | 7.1% | 2.3% | 1.3% | 1.2% | 0.79% | 0.16% | 0.14% |
Starbucks and Stumptown sell other things too, so only their searches that name this product count here, like “starbucks cold brew”.
How has branded search for Starbucks and Stumptown changed worldwide over the last 12 months?
3 findings
- Starbucks was ahead of Stumptown in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Starbucks’ share of searches among iced coffee brands worldwide moved from 55.6% to 47.7%, and its estimated monthly branded searches moved from 92.4K to 114K.
- Across the 12 months ending October 2026, Stumptown’s share of searches among iced coffee brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for iced coffee brands worldwide in October 2026?
2 changes
In October 2026, Starbucks gained share of searches among iced coffee brands worldwide, from 46.4% to 47.7%.
Estimated monthly branded searches for Stumptown worldwide rose 20.1% over 12 measured months, from 2.4K to 2.9K in October 2026.
How are Starbucks’ and Stumptown’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Starbucks’ and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among iced coffee brands
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