Brandwave

La Colombe vs Starbucks:Which is more popular?

In October 2026, Starbucks had more branded searches than La Colombe among iced coffee brands worldwide. Starbucks had about 114,000 branded searches, while La Colombe had 17,000. Starbucks made up 47.7% of all iced coffee brand searches we track, and La Colombe accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, both La Colombe and Starbucks appeared in all five answers. La Colombe was mentioned before Starbucks in every answer.

Among iced coffee brands worldwide in October 2026

Who do people search for more?

Starbucks, about 7 searches for every 1 for La Colombe

Starbucks 114K searchesLa Colombe 17K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

La Colombe in 5 of 5Starbucks in 5 of 5

Who does AI recommend more?

La Colombe, named ahead of Starbucks in every answer

La Colombe first in 5Starbucks never first

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Top iced coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both La Colombe and Starbucks showed up in all five answers. La Colombe was listed before Starbucks in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Colombe1st
  2. STōK2nd
  3. Starbucks3rd
  4. Califia Farms4th
  5. Stumptown5th
  6. Nescafé–
  7. Jimmy's–
  8. Costa–
  9. Grind–
  10. Emmi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about iced coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is La Colombe or Starbucks more popular in search?

This chart shows how often people search Google for La Colombe and Starbucks by name. Each line represents a brand's share of searches for all ten iced coffee brands we track, month by month, from English-language searches worldwide.

La Colombe and Starbucks among iced coffee brands worldwide, by month

Share of searches by month for Starbucks, La Colombe. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksSTōKNescaféLa ColombeJimmy'sCalifia FarmsStumptownCostaGrindEmmi
Nov 202555.6%19.9%10.9%6.9%2.6%1.1%1.5%1.1%0.41%0.09%
Dec 202560.2%17.7%7.9%8%2.3%1.2%1.3%1.1%0.31%0.1%
Jan 202656%19.8%8.9%9.2%2.2%1.3%1.2%1%0.32%0.09%
Feb 202657.8%16.7%11.2%7.9%2.2%1.3%1.2%1.2%0.35%0.11%
Mar 202656.8%16.4%11%8.7%2.7%1.2%1.5%1.1%0.37%0.11%
Apr 202652.9%15.6%15.6%8.5%2.5%1%1.5%1.7%0.43%0.13%
May 202653.9%16%16%8.1%2.1%0.85%1%1.6%0.38%0.11%
Jun 202649.6%16%16%12.2%2.1%0.89%1.2%1.6%0.35%0.14%
Jul 202650.8%16.3%20%6%2.2%1.1%1.5%1.6%0.29%0.15%
Aug 202649.8%21.9%14.7%6.7%2.4%1.3%1.3%1.4%0.24%0.14%
Sep 202646.4%24.9%16.6%6%2.2%1.3%1.2%0.92%0.27%0.16%
Oct 202647.7%25.4%13.9%7.1%2.3%1.3%1.2%0.79%0.16%0.14%

Starbucks and La Colombe sell other things too, so only their searches that name this product count here, like “starbucks cold brew”.

How has branded search for La Colombe and Starbucks changed worldwide over the last 12 months?

3 findings
  • Starbucks was ahead of La Colombe in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, La Colombe’s share of searches among iced coffee brands worldwide moved from 6.9% to 7.1%, and its estimated monthly branded searches moved from 11.5K to 17K.
  • Across the 12 months ending October 2026, Starbucks’ share of searches among iced coffee brands worldwide moved from 55.6% to 47.7%, and its estimated monthly branded searches moved from 92.4K to 114K.

How did search popularity change for iced coffee brands worldwide in October 2026?

2 changes

  1. In October 2026, Starbucks gained share of searches among iced coffee brands worldwide, from 46.4% to 47.7%.

  2. In October 2026, La Colombe gained share of searches among iced coffee brands worldwide, from 6% to 7.1%.

How are La Colombe’s and Starbucks’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using La Colombe’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

La Colombe

3 branded search terms

  • la colombe canned coffee
  • la colombe cold brew
  • la colombe iced coffee

Starbucks

3 branded search terms

  • starbucks canned coffee
  • starbucks cold brew
  • starbucks iced coffee

How the Brand Demand Index is measured

Other head-to-heads among iced coffee brands

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