Jimmy's vs Starbucks:Which is more popular?
In September 2026, Jimmy's had more branded searches than Starbucks among iced coffee brands worldwide. Jimmy's had about 452,000 branded searches, while Starbucks had 110,000. Jimmy's made up 27.3% of all iced coffee brand searches we track, and Starbucks accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about iced coffee brands, Starbucks appeared in all five answers and Jimmy's in none.
Who do people search for more?
Jimmy's, about 4 searches for every 1 for Starbucks
Who does AI mention more?
Starbucks, mentioned in every answer we collected
Who does AI recommend more?
Starbucks, the only one of the two named
Follow Jimmy's vs Starbucks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top iced coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Starbucks appeared in all five answers. Jimmy's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
La Colombe1st- STōK2nd
- Starbucks3rd
Califia Farms4th
Nescafé–- Jimmy's–
Emmi–
Costa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- La Colombe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Starbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- STōK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Califia Farms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nescafé0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jimmy's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Emmi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Costa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about iced coffee brands
5 answers
Asked ChatGPT
“Which iced coffee brand should I buy?”
Asked ChatGPT
“What are the best iced coffee brands?”
Asked ChatGPT
“What's the best iced coffee brand for quick caffeine?”
Searched Google, AI Overview
“iced coffee brands”
Searched Google, AI Overview
“best iced coffee”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Jimmy's or Starbucks more popular in search?
This chart shows how often people search Google for Jimmy's and Starbucks by name. Each line represents a brand's share of searches for all eight iced coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jimmy's, Starbucks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Jimmy's | La Colombe | Starbucks | Emmi | STōK | Califia Farms | Costa |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 27.8% | 6.8% | 6.8% | 3.7% | 2.5% | 1.9% | 0.1% |
| Nov 2025 | 48.2% | 32.3% | 6.4% | 5.3% | 4.3% | 1.9% | 1.4% | 0.08% |
| Dec 2025 | 48.6% | 32.6% | 6.5% | 5.3% | 3.6% | 2% | 1.3% | 0.08% |
| Jan 2026 | 48% | 32.2% | 6.4% | 5.3% | 4.3% | 1.9% | 1.8% | 0.08% |
| Feb 2026 | 46.8% | 31.4% | 7.6% | 6.3% | 4.2% | 1.9% | 1.7% | 0.11% |
| Mar 2026 | 44.6% | 30% | 9% | 7.3% | 4.9% | 2.2% | 1.9% | 0.13% |
| Apr 2026 | 50.5% | 27.8% | 6.7% | 6.7% | 4.5% | 2% | 1.5% | 0.18% |
| May 2026 | 53.1% | 24.3% | 5.8% | 8.7% | 3.9% | 2.6% | 1.2% | 0.23% |
| Jun 2026 | 53.7% | 24.3% | 5.9% | 8.1% | 3.2% | 3.2% | 1.2% | 0.24% |
| Jul 2026 | 48.4% | 26.6% | 6.5% | 8.9% | 4.4% | 3.6% | 1.5% | 0.26% |
| Aug 2026 | 49.3% | 27.1% | 6.6% | 8.1% | 3.6% | 3.6% | 1.5% | 0.22% |
| Sep 2026 | 49.7% | 27.3% | 6.6% | 6.6% | 4.5% | 3.7% | 1.5% | 0.11% |
How has the Jimmy's and Starbucks comparison changed over the last 12 months?
3 findings
- Jimmy's was ahead of Starbucks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jimmy's’ share of searches among iced coffee brands worldwide moved from 27.8% to 27.3%, and its estimated monthly branded searches held steady at 452K.
- Across the 12 months ending September 2026, Starbucks’ share of searches among iced coffee brands worldwide moved from 6.8% to 6.6%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for iced coffee brands worldwide in September 2026?
2 changes
In September 2026, Starbucks lost share of searches among iced coffee brands worldwide, from 8.1% to 6.6%.
Jimmy's’ share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 24.3% to 27.3% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Jimmy's’ and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among iced coffee brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.