How popular isStarbucks in search?
In August 2026, there were an estimated 30.4M branded searches for Starbucks worldwide which is down 33.2% over the last 11 months. Starbucks holds 93.3% estimated Share of Search among iced coffee brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Starbucks93.3%- Costa2.5%
Nescafé2.5%
- Jimmy's1.4%
- Emmi0.19%
Califia Farms0.03%
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Which iced coffee brands compete with Starbucks?
Share of Search by month for Starbucks, Costa, Nescafé. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Costa | Nescafé | Jimmy's | Emmi | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 95.5% | 1.7% | 1.7% | 0.94% | 0.13% | 0.03% |
| Nov 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.13% | 0.02% |
| Dec 2025 | 96.1% | 1.4% | 1.4% | 0.95% | 0.1% | 0.02% |
| Jan 2026 | 94.2% | 2.1% | 2.1% | 1.4% | 0.19% | 0.03% |
| Feb 2026 | 93.8% | 2.5% | 2.1% | 1.4% | 0.19% | 0.03% |
| Mar 2026 | 93.7% | 2.5% | 2.1% | 1.4% | 0.23% | 0.03% |
| Apr 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| May 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.23% | 0.03% |
| Jun 2026 | 92.8% | 2.5% | 3.1% | 1.4% | 0.18% | 0.02% |
| Jul 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.23% | 0.03% |
| Aug 2026 | 93.3% | 2.5% | 2.5% | 1.4% | 0.19% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.3% | 30.4M | 0% | 0 points | |
| 2, held 2nd | 2.5% | 823K | 0% | 0 points | |
| 3, held 3rd | 2.5% | 823K | 0% | 0 points | |
| 4, held 4th | 1.4% | 450K | 0% | 0 points | |
| 5, held 5th | 0.19% | 60.5K | -18.2% | 0 points | |
| 6, held 6th | 0.03% | 9.9K | 0% | 0 points |
93.3%
Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.Costa
2.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
3.
2.5%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
4.Jimmy's
1.4%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
5.Emmi
0.19%
Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.03%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Starbucks and its closest rivals
How has branded search demand for Starbucks changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Starbucks worldwide fell from 45.5M to 30.4M.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide decreased from 95.5% to 93.3%.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide peaked at 96.1% in December 2025 and was lowest at 92.8% in May 2026.
How did search popularity change for iced coffee brands worldwide in August 2026?
2 changes
Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does Starbucks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Iced coffee brands | 1st of 6 | 93.3% | Shown above |
| Coffee brands | 1st of 5 | 95.9% | Show ranking |
How is Starbucks measured?
Brandwave collects information about searches that people make online using Starbucks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- starbucks
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Is Starbucks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.