Peet's Coffee vs Starbucks:Which is searched more?
In September 2026, Starbucks had more branded searches than Peet's Coffee among coffee pod brands worldwide. Starbucks had about 30.4 million branded searches, while Peet's Coffee had 550,000. Starbucks made up 84.7% of all coffee pod brand searches we track, and Peet's Coffee accounted for 1.5%. These are worldwide searches for English-language branded terms.
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Is Peet's Coffee or Starbucks more popular in search?
Compare the coffee pod brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Starbucks, Peet's Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Nespresso | Dolce Gusto | Peet's Coffee | Lavazza | Illy | L'OR | Green Mountain Coffee Roasters | Grind | The Original Donut Shop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 6.6% | 2% | 1.1% | 0.72% | 0.32% | 0.26% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 88.2% | 7.9% | 1.9% | 0.87% | 0.58% | 0.26% | 0.21% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 89.8% | 6.6% | 1.6% | 0.89% | 0.59% | 0.27% | 0.22% | 0.03% | <0.01% | <0.01% |
| Jan 2026 | 86.6% | 7.8% | 2.3% | 1.6% | 0.86% | 0.47% | 0.31% | 0.05% | <0.01% | <0.01% |
| Feb 2026 | 85.3% | 9.4% | 2.3% | 1.3% | 0.85% | 0.46% | 0.31% | 0.05% | <0.01% | <0.01% |
| Mar 2026 | 84.7% | 9.3% | 2.8% | 1.3% | 1% | 0.46% | 0.38% | 0.05% | <0.01% | <0.01% |
| Apr 2026 | 84.9% | 9.4% | 2.8% | 1.3% | 0.84% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| May 2026 | 84.6% | 9.3% | 2.8% | 1.5% | 0.84% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| Jun 2026 | 85% | 9.4% | 2.8% | 1.3% | 0.69% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| Jul 2026 | 86.4% | 7.8% | 2.8% | 1.3% | 0.86% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
| Aug 2026 | 84.7% | 9.3% | 2.8% | 1.5% | 0.84% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | 84.7% | 9.3% | 2.8% | 1.5% | 0.84% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
How has the Peet's Coffee and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of Peet's Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands worldwide moved from 89.1% to 84.7%, and its estimated monthly branded searches moved from 45.5M to 30.4M.
How did search popularity change for coffee pod brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peet's Coffee’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peet's Coffee
1 branded search term
- peets coffee
Starbucks
1 branded search term
- starbucks
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