Brandwave

How popular isPeet's Coffee?

In September 2026, people searched for Peet's Coffee by name about 550,000 times worldwide, about the same as the previous year. These searches made up 1.5% of all global coffee pod brand searches, placing Peet's Coffee fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about coffee pod brands, Peet's Coffee appeared in three of the five answers and was the most recommended of the ten.

Search and AI answers in September 2026

Peet's Coffee is the fourth most searched of 10 competitors and the most recommended in AI answers.

  1. StarbucksShare of searches 84.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. NespressoShare of searches 9.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Dolce GustoShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Peet's CoffeeShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. LavazzaShare of searches 0.84%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Peet's Coffee is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Nespresso2nd
  3. Green Mountain Coffee Roasters3rd
  4. Starbucks4th
  5. The Original Donut Shop5th
  6. Lavazza6th
  7. Dolce Gusto–
  8. Illy–
  9. L'OR–
  10. Grind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'OR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee pod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which coffee pod brands compete with Peet's Coffee?

Peet's Coffee against coffee pod brands worldwide, by month

Share of searches by month for Starbucks, Nespresso, Dolce Gusto, Peet's Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksNespressoDolce GustoPeet's CoffeeLavazzaIllyL'ORGreen Mountain Coffee RoastersGrindThe Original Donut Shop
Oct 202589.1%6.6%2%1.1%0.72%0.32%0.26%0.04%<0.01%<0.01%
Nov 202588.2%7.9%1.9%0.87%0.58%0.26%0.21%0.03%<0.01%<0.01%
Dec 202589.8%6.6%1.6%0.89%0.59%0.27%0.22%0.03%<0.01%<0.01%
Jan 202686.6%7.8%2.3%1.6%0.86%0.47%0.31%0.05%<0.01%<0.01%
Feb 202685.3%9.4%2.3%1.3%0.85%0.46%0.31%0.05%<0.01%<0.01%
Mar 202684.7%9.3%2.8%1.3%1%0.46%0.38%0.05%<0.01%<0.01%
Apr 202684.9%9.4%2.8%1.3%0.84%0.46%0.38%0.04%<0.01%<0.01%
May 202684.6%9.3%2.8%1.5%0.84%0.46%0.38%0.04%<0.01%<0.01%
Jun 202685%9.4%2.8%1.3%0.69%0.46%0.38%0.04%<0.01%<0.01%
Jul 202686.4%7.8%2.8%1.3%0.86%0.38%0.38%0.04%<0.01%<0.01%
Aug 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%
Sep 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%

  1. 1.Starbucks

    84.7%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nespresso

    9.3%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Dolce Gusto

    2.8%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Peet's Coffee

    1.5%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lavazza

    0.84%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Illy

    0.38%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.L'OR

    0.38%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Green Mountain Coffee Roasters

    0.04%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Grind

    <0.01%

    Held 9th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  10. 10.The Original Donut Shop

    <0.01%

    Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Peet's Coffee and its closest rivals

Every comparison with Peet's Coffee

15 comparisons

How has branded search demand for Peet's Coffee changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peet's Coffee worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide held steady, from 1.1% to 1.5%.

How did search popularity change for coffee pod brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.

  2. Estimated monthly branded searches for The Original Donut Shop worldwide fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

  3. Estimated monthly branded searches for Grind worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Green Mountain Coffee Roasters worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  6. Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Peet's Coffee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Peet's Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peets coffee

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How the Brand Demand Index is measured

Where does Peet's Coffee compete?

Peet's Coffee is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands4th of 101.5%Shown above
Coffee capsule brands3rd of 610.2%Show ranking
Coffee brands2nd of 923.9%Show ranking
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