Dolce Gusto vs Peet's Coffee:Which is more popular?
In September 2026, Dolce Gusto had more branded searches than Peet's Coffee among coffee pod brands worldwide. Dolce Gusto had about 1 million branded searches, while Peet's Coffee had 550,000. Dolce Gusto made up 2.8% of all coffee pod brand searches we track, and Peet's Coffee accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, Peet's Coffee appeared in three of the five answers and Dolce Gusto in none.
Who do people search for more?
Dolce Gusto, about 82% more searches than Peet's Coffee
Who does AI mention more?
Peet's Coffee, mentioned in 3 of 5 answers, Dolce Gusto in 0
Who does AI recommend more?
Peet's Coffee, the only one of the two named
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Top coffee pod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dolce Gusto did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
L'OR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee pod brands
5 answers
Asked ChatGPT
“Which coffee pod brand should I buy?”
Asked ChatGPT
“What are the best coffee pod brands?”
Asked ChatGPT
“What's the best coffee pod brand for everyday coffee?”
Searched Google, AI Overview
“coffee pods”
Searched Google, AI Overview
“coffee pod brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dolce Gusto or Peet's Coffee more popular in search?
This chart shows how often people search Google for Dolce Gusto and Peet's Coffee by name. Each line represents a brand's share of searches for all ten coffee pod brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dolce Gusto, Peet's Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Nespresso | Dolce Gusto | Peet's Coffee | Lavazza | Illy | L'OR | Green Mountain Coffee Roasters | Grind | The Original Donut Shop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 6.6% | 2% | 1.1% | 0.72% | 0.32% | 0.26% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 88.2% | 7.9% | 1.9% | 0.87% | 0.58% | 0.26% | 0.21% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 89.8% | 6.6% | 1.6% | 0.89% | 0.59% | 0.27% | 0.22% | 0.03% | <0.01% | <0.01% |
| Jan 2026 | 86.6% | 7.8% | 2.3% | 1.6% | 0.86% | 0.47% | 0.31% | 0.05% | <0.01% | <0.01% |
| Feb 2026 | 85.3% | 9.4% | 2.3% | 1.3% | 0.85% | 0.46% | 0.31% | 0.05% | <0.01% | <0.01% |
| Mar 2026 | 84.7% | 9.3% | 2.8% | 1.3% | 1% | 0.46% | 0.38% | 0.05% | <0.01% | <0.01% |
| Apr 2026 | 84.9% | 9.4% | 2.8% | 1.3% | 0.84% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| May 2026 | 84.6% | 9.3% | 2.8% | 1.5% | 0.84% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| Jun 2026 | 85% | 9.4% | 2.8% | 1.3% | 0.69% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| Jul 2026 | 86.4% | 7.8% | 2.8% | 1.3% | 0.86% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
| Aug 2026 | 84.7% | 9.3% | 2.8% | 1.5% | 0.84% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | 84.7% | 9.3% | 2.8% | 1.5% | 0.84% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
How has the Dolce Gusto and Peet's Coffee comparison changed over the last 12 months?
3 findings
- Dolce Gusto was ahead of Peet's Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dolce Gusto’s share of searches among coffee pod brands worldwide moved from 2% to 2.8%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for coffee pod brands worldwide in September 2026?
0 changes
Neither Dolce Gusto nor Peet's Coffee moved beyond provider rounding among coffee pod brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dolce Gusto’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dolce Gusto
1 branded search term
- dolce gusto
Peet's Coffee
1 branded search term
- peets coffee
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