Brandwave

Moccona vs Peet's Coffee:Which is more popular?

In September 2026, Peet's Coffee had more branded searches than Moccona among coffee capsule brands worldwide. Peet's Coffee had about 550,000 branded searches, while Moccona had 33,100. Peet's Coffee made up 10.2% of all coffee capsule brand searches we track, and Moccona accounted for 0.62%. When we asked ChatGPT and Google AI Overviews about coffee capsule brands, Peet's Coffee appeared in all four answers and Moccona in none.

Among coffee capsule brands worldwide in September 2026

Who do people search for more?

Peet's Coffee, about 17 searches for every 1 for Moccona

Peet's Coffee 550K searchesMoccona 33.1K searches

Who does AI mention more?

Peet's Coffee, mentioned in every answer we collected

Peet's Coffee in 4 of 4Moccona in 0 of 4

Who does AI recommend more?

Peet's Coffee, the only one of the two named

Peet's Coffee first in 3Moccona never named

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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Peet's Coffee appeared in all four answers. Moccona did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. Lavazza2nd
  3. Peet's Coffee3rd
  4. Dolce Gusto4th
  5. L'OR–
  6. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Peet's Coffee4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lavazza3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • L'OR0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Moccona or Peet's Coffee more popular in search?

This chart shows how often people search Google for Moccona and Peet's Coffee by name. Each line represents a brand's share of searches for all six coffee capsule brands we track, month by month, from English-language searches worldwide.

Moccona and Peet's Coffee among coffee capsule brands worldwide, by month

Share of searches by month for Peet's Coffee, Moccona. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoDolce GustoPeet's CoffeeLavazzaL'ORMoccona
Oct 202561.7%18.4%10.1%6.8%2.5%0.41%
Nov 202568.5%16.7%7.5%5%1.9%0.3%
Dec 202566.3%16.2%8.9%6%2.2%0.36%
Jan 202660.4%18%12.1%6.6%2.4%0.4%
Feb 202666.3%16.3%8.9%6%2.2%0.36%
Mar 202662.9%18.8%8.5%6.9%2.5%0.42%
Apr 202663.7%19%8.6%5.7%2.6%0.42%
May 202662.5%18.6%10.3%5.6%2.5%0.51%
Jun 202664.3%19.2%8.6%4.7%2.6%0.52%
Jul 202658.9%21.5%9.7%6.5%2.9%0.58%
Aug 202662.5%18.6%10.3%5.6%2.5%0.51%
Sep 202662.4%18.6%10.2%5.6%2.5%0.62%

How has the Moccona and Peet's Coffee comparison changed over the last 12 months?

3 findings
  • Peet's Coffee was ahead of Moccona in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Moccona’s share of searches among coffee capsule brands worldwide moved from 0.41% to 0.62%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee capsule brands worldwide moved from 10.1% to 10.2%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for coffee capsule brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Moccona’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Moccona

1 branded search term

  • moccona

Peet's Coffee

1 branded search term

  • peets coffee

How the Brand Demand Index is measured

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