Brandwave

How popular isPeet's Coffee?

In September 2026, people searched for Peet's Coffee by name about 550,000 times worldwide, about the same as the previous year. These searches made up 23.9% of all global coffee brand searches, placing Peet's Coffee second out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Peet's Coffee appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Peet's Coffee is the second most searched of 9 competitors and the most recommended in AI answers.

  1. NescaféShare of searches 35.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Peet's CoffeeShare of searches 23.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. LavazzaShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. La ColombeShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. Café BusteloShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top coffee brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peet's Coffee is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Lavazza2nd
  3. Café Bustelo2nd
  4. Stumptown4th
  5. Nescafé5th
  6. La Colombe5th
  7. Kicking Horse Coffee7th
  8. Illy–
  9. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which coffee brands compete with Peet's Coffee?

Peet's Coffee against coffee brands worldwide, by month

Share of searches by month for Nescafé, Peet's Coffee, Lavazza, La Colombe, Café Bustelo, Illy, Stumptown. The figures are in the table below the chart.

View monthly share of searches table
MonthNescaféPeet's CoffeeLavazzaLa ColombeCafé BusteloIllyStumptownKicking Horse CoffeeMoccona
Oct 202533.4%22.3%14.9%6.9%5.5%6.7%8.2%1.1%0.9%
Nov 202534.3%22.9%15.3%7.1%4.6%6.9%6.9%1.1%0.92%
Dec 202534.5%23.1%15.4%6.7%4.6%6.9%5.7%2.1%0.93%
Jan 202632.5%26.6%14.5%6.3%4.3%7.9%5.3%1.6%0.88%
Feb 202632.9%22%14.7%7.8%5.4%8.1%6.6%1.6%0.89%
Mar 202631.3%20.9%17.1%9.1%5.1%7.7%6.3%1.5%1%
Apr 202637.4%20.5%13.7%7.3%5%7.5%6.1%1.5%1%
May 202639.9%22%12%6.4%4.4%6.6%6.6%1.1%1.1%
Jun 202643.3%19.5%10.6%7.4%3.9%7.1%5.8%1.2%1.2%
Jul 202637.8%20.7%13.8%7.8%5%6.2%6.2%1.2%1.2%
Aug 202635.8%23.9%13.1%8%4.8%5.9%5.9%1.4%1.2%
Sep 202635.7%23.9%13.1%6.9%5.9%5.9%5.9%1.4%1.4%

  1. 1.Nescafé

    35.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Peet's Coffee

    23.9%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Lavazza

    13.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.La Colombe

    6.9%

    Held 4th. 160K estimated branded searches, -13.3% vs prior month. Share -1.1 points.

  5. 5.Café Bustelo

    5.9%

    Moved from 7th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  6. 6.Illy

    5.9%

    Moved from 5th to 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Stumptown

    5.9%

    Moved from 6th to 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kicking Horse Coffee

    1.4%

    Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Moccona

    1.4%

    Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.

Compare popularity between Peet's Coffee and its closest rivals

Every comparison with Peet's Coffee

15 comparisons

How has branded search demand for Peet's Coffee changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peet's Coffee worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands worldwide increased from 22.3% to 23.9%.
  • Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands worldwide peaked at 26.6% in January 2026 and was lowest at 19.5% in June 2026.

How did search popularity change for coffee brands worldwide in September 2026?

6 changes

  1. In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches.

  2. In September 2026, La Colombe lost share of searches among coffee brands worldwide, from 8% to 6.9%.

  3. Nescafé’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 43.3% to 35.7% in September 2026.

  4. Illy’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.9% in September 2026.

  5. Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Kicking Horse Coffee worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are Peet's Coffee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Peet's Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peets coffee

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How the Brand Demand Index is measured

Where does Peet's Coffee compete?

Peet's Coffee is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands4th of 101.5%Show ranking
Coffee capsule brands3rd of 610.2%Show ranking
Coffee brands2nd of 923.9%Shown above
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