How popular isKicking Horse Coffee?
In September 2026, people searched for Kicking Horse Coffee by name about 33,100 times worldwide, a 22.1% increase from the previous year. These searches made up 1.4% of all global coffee brand searches, placing Kicking Horse Coffee eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Kicking Horse Coffee appeared in two of the five answers and was the seventh most recommended of the nine.
Kicking Horse Coffee is the eighth most searched of 9 competitors and the seventh most recommended in AI answers.
NescaféShare of searches 35.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Peet's CoffeeShare of searches 23.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LavazzaShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
La ColombeShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Kicking Horse CoffeeShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kicking Horse Coffee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kicking Horse Coffee is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peet's Coffee1st
Lavazza2nd
Café Bustelo2nd
Stumptown4th
Nescafé5th
La Colombe5th
Kicking Horse Coffee7th
Illy–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee brands?”
Asked ChatGPT
“What's the best coffee brand for everyday drinking?”
Searched Google, AI Overview
“coffee brands”
Searched Google, AI Overview
“instant coffee brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which coffee brands compete with Kicking Horse Coffee?
Share of searches by month for Nescafé, Peet's Coffee, Lavazza, La Colombe, Café Bustelo, Illy, Stumptown, Kicking Horse Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Peet's Coffee | Lavazza | La Colombe | Café Bustelo | Illy | Stumptown | Kicking Horse Coffee | Moccona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 22.3% | 14.9% | 6.9% | 5.5% | 6.7% | 8.2% | 1.1% | 0.9% |
| Nov 2025 | 34.3% | 22.9% | 15.3% | 7.1% | 4.6% | 6.9% | 6.9% | 1.1% | 0.92% |
| Dec 2025 | 34.5% | 23.1% | 15.4% | 6.7% | 4.6% | 6.9% | 5.7% | 2.1% | 0.93% |
| Jan 2026 | 32.5% | 26.6% | 14.5% | 6.3% | 4.3% | 7.9% | 5.3% | 1.6% | 0.88% |
| Feb 2026 | 32.9% | 22% | 14.7% | 7.8% | 5.4% | 8.1% | 6.6% | 1.6% | 0.89% |
| Mar 2026 | 31.3% | 20.9% | 17.1% | 9.1% | 5.1% | 7.7% | 6.3% | 1.5% | 1% |
| Apr 2026 | 37.4% | 20.5% | 13.7% | 7.3% | 5% | 7.5% | 6.1% | 1.5% | 1% |
| May 2026 | 39.9% | 22% | 12% | 6.4% | 4.4% | 6.6% | 6.6% | 1.1% | 1.1% |
| Jun 2026 | 43.3% | 19.5% | 10.6% | 7.4% | 3.9% | 7.1% | 5.8% | 1.2% | 1.2% |
| Jul 2026 | 37.8% | 20.7% | 13.8% | 7.8% | 5% | 6.2% | 6.2% | 1.2% | 1.2% |
| Aug 2026 | 35.8% | 23.9% | 13.1% | 8% | 4.8% | 5.9% | 5.9% | 1.4% | 1.2% |
| Sep 2026 | 35.7% | 23.9% | 13.1% | 6.9% | 5.9% | 5.9% | 5.9% | 1.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 823K | 0% | -0.1 points | |
| 2, held 2nd | 23.9% | 550K | 0% | -0.1 points | |
| 3, held 3rd | 13.1% | 301K | 0% | 0 points | |
| 4, held 4th | 6.9% | 160K | -13.3% | -1.1 points | |
| 5, moved from 7th to 5th | 5.9% | 135K | +22.7% | +1.1 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 5.9% | 135K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 5.9% | 135K | 0% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.4% | 33.1K | 0% | 0 points | |
| 9, held 9th | 1.4% | 33.1K | +22.1% | +0.3 points |
1.
Nescafé35.7%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
23.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Lavazza13.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
6.9%
Held 4th. 160K estimated branded searches, -13.3% vs prior month. Share -1.1 points.
5.9%
Moved from 7th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
6.
Illy5.9%
Moved from 5th to 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.9%
Moved from 6th to 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Moccona1.4%
Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
Compare popularity between Kicking Horse Coffee and its closest rivals

Kicking Horse Coffee vs La Colombe: compare popularity
Kicking Horse Coffee vs Café Bustelo: compare popularity
Kicking Horse Coffee vs Illy: compare popularity
Kicking Horse Coffee vs Stumptown: compare popularity
Kicking Horse Coffee vs Moccona: compare popularity- Compare Kicking Horse Coffee with any brand
Every comparison with Kicking Horse Coffee
8 comparisons
How has branded search demand for Kicking Horse Coffee changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kicking Horse Coffee worldwide rose from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Kicking Horse Coffee’s share of searches among coffee brands worldwide held steady, from 1.1% to 1.4%.
How did search popularity change for coffee brands worldwide in September 2026?
6 changes

In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches.

In September 2026, La Colombe lost share of searches among coffee brands worldwide, from 8% to 6.9%.

Nescafé’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 43.3% to 35.7% in September 2026.

Illy’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.9% in September 2026.

Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.

Estimated monthly branded searches for Kicking Horse Coffee worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are Kicking Horse Coffee’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kicking Horse Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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