Café Bustelo vs Kicking Horse Coffee:Which is more popular?
In September 2026, Café Bustelo had more branded searches than Kicking Horse Coffee among coffee brands worldwide. Café Bustelo had about 135,000 branded searches, while Kicking Horse Coffee had 33,100. Café Bustelo made up 5.9% of all coffee brand searches we track, and Kicking Horse Coffee accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about coffee brands, Café Bustelo appeared in four of the five answers and Kicking Horse Coffee in two. Café Bustelo was mentioned before Kicking Horse Coffee in four out of five answers.
Who do people search for more?
Café Bustelo, about 4 searches for every 1 for Kicking Horse Coffee
Who does AI mention more?
Café Bustelo, mentioned in 4 of 5 answers, Kicking Horse Coffee in 2
Who does AI recommend more?
Café Bustelo, named ahead of Kicking Horse Coffee in 4 of 5 answers
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Café Bustelo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kicking Horse Coffee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Café Bustelo was listed before Kicking Horse Coffee in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peet's Coffee1st
Lavazza2nd- Café Bustelo2nd
Stumptown4th
Nescafé5th
La Colombe5th
Kicking Horse Coffee7th
Illy–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee brands?”
Asked ChatGPT
“What's the best coffee brand for everyday drinking?”
Searched Google, AI Overview
“coffee brands”
Searched Google, AI Overview
“instant coffee brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Café Bustelo or Kicking Horse Coffee more popular in search?
This chart shows how often people search Google for Café Bustelo and Kicking Horse Coffee by name. Each line represents a brand's share of searches for all nine coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Café Bustelo, Kicking Horse Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Peet's Coffee | Lavazza | La Colombe | Café Bustelo | Illy | Stumptown | Kicking Horse Coffee | Moccona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 22.3% | 14.9% | 6.9% | 5.5% | 6.7% | 8.2% | 1.1% | 0.9% |
| Nov 2025 | 34.3% | 22.9% | 15.3% | 7.1% | 4.6% | 6.9% | 6.9% | 1.1% | 0.92% |
| Dec 2025 | 34.5% | 23.1% | 15.4% | 6.7% | 4.6% | 6.9% | 5.7% | 2.1% | 0.93% |
| Jan 2026 | 32.5% | 26.6% | 14.5% | 6.3% | 4.3% | 7.9% | 5.3% | 1.6% | 0.88% |
| Feb 2026 | 32.9% | 22% | 14.7% | 7.8% | 5.4% | 8.1% | 6.6% | 1.6% | 0.89% |
| Mar 2026 | 31.3% | 20.9% | 17.1% | 9.1% | 5.1% | 7.7% | 6.3% | 1.5% | 1% |
| Apr 2026 | 37.4% | 20.5% | 13.7% | 7.3% | 5% | 7.5% | 6.1% | 1.5% | 1% |
| May 2026 | 39.9% | 22% | 12% | 6.4% | 4.4% | 6.6% | 6.6% | 1.1% | 1.1% |
| Jun 2026 | 43.3% | 19.5% | 10.6% | 7.4% | 3.9% | 7.1% | 5.8% | 1.2% | 1.2% |
| Jul 2026 | 37.8% | 20.7% | 13.8% | 7.8% | 5% | 6.2% | 6.2% | 1.2% | 1.2% |
| Aug 2026 | 35.8% | 23.9% | 13.1% | 8% | 4.8% | 5.9% | 5.9% | 1.4% | 1.2% |
| Sep 2026 | 35.7% | 23.9% | 13.1% | 6.9% | 5.9% | 5.9% | 5.9% | 1.4% | 1.4% |
How has the Café Bustelo and Kicking Horse Coffee comparison changed over the last 12 months?
3 findings
- Café Bustelo was ahead of Kicking Horse Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands worldwide moved from 5.5% to 5.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Kicking Horse Coffee’s share of searches among coffee brands worldwide moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for coffee brands worldwide in September 2026?
2 changes
In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches.
Estimated monthly branded searches for Kicking Horse Coffee worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Café Bustelo’s and Kicking Horse Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Café Bustelo
1 branded search term
- cafe bustelo
Kicking Horse Coffee
1 branded search term
- kicking horse coffee
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