Brandwave

Coffee brands:Which are searched most?

In August 2026, Starbucks was the most searched among coffee brands worldwide, with an estimated 30.4M branded searches and 95.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Starbucks95.9%
  2. Nescafé2.6%
  3. Lavazza0.95%
  4. Illy0.43%
  5. Moccona0.09%

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Share of SearchLeaderboard

Compare the coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among coffee brands worldwide, by month

Share of Search by month for Starbucks, Nescafé. The figures are in the table below the chart.

View monthly share of search table
MonthStarbucksNescaféLavazzaIllyMoccona
Oct 202597.1%1.8%0.79%0.35%0.05%
Nov 202597.6%1.4%0.65%0.29%0.04%
Dec 202597.6%1.4%0.65%0.29%0.04%
Jan 202696.3%2.1%0.95%0.52%0.06%
Feb 202696.3%2.1%0.95%0.52%0.06%
Mar 202696.1%2.1%1.2%0.52%0.07%
Apr 202695.9%2.6%0.95%0.52%0.07%
May 202695.3%3.1%0.94%0.52%0.08%
Jun 202695.5%3.1%0.77%0.52%0.09%
Jul 202695.9%2.6%0.95%0.43%0.09%
Aug 202695.9%2.6%0.95%0.43%0.09%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Starbucks

    95.9%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Nescafé

    2.6%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Lavazza

    0.95%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Illy

    0.43%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Moccona

    0.09%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among coffee brands worldwide?

In August 2026, Starbucks was the most searched among coffee brands worldwide, with an estimated 30.4M branded searches and 95.9% estimated Share of Search within this set. Nescafé is in 2nd place, 93.3 percentage points behind at 2.6% Share of Search.

Global coffee brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Starbucks97.1% → 95.9%97.6%Nov 202595.3%May 20261st
Nescafé1.8% → 2.6%3.1%Jun 20261.4%Nov 20252nd
Lavazza0.79% → 0.95%1.2%Mar 20260.65%Nov 20253rd
Illy0.35% → 0.43%0.52%Feb 20260.29%Nov 20254th
Moccona0.05% → 0.09%0.09%Jul 20260.04%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee brands worldwide decreased from 97.1% to 95.9%.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among coffee brands worldwide increased from 1.8% to 2.6%.
  • Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee brands worldwide peaked at 97.6% in November 2025 and was lowest at 95.3% in May 2026.
  • Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among coffee brands worldwide peaked at 3.1% in June 2026 and was lowest at 1.4% in November 2025.
  • Across the 11 months ending August 2026, Lavazza, Illy and Moccona held steady: their estimated Share of Search among coffee brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for coffee brands worldwide in August 2026?

  1. Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 11 measured months, from 45.5M to 30.4M in August 2026.

  3. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.

  4. Estimated monthly branded searches for Illy worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

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