Nescafé vs Peet's Coffee:Which is more popular?
In September 2026, Nescafé had more branded searches than Peet's Coffee among coffee brands worldwide. Nescafé had about 823,000 branded searches, while Peet's Coffee had 550,000. Nescafé made up 35.7% of all coffee brand searches we track, and Peet's Coffee accounted for 23.9%. When we asked ChatGPT and Google AI Overviews about coffee brands, Peet's Coffee appeared in four of the five answers and Nescafé in one. Peet's Coffee was mentioned before Nescafé in four out of five answers.
Who do people search for more?
Nescafé, about 50% more searches than Peet's Coffee
Who does AI mention more?
Peet's Coffee, mentioned in 4 of 5 answers, Nescafé in 1
Who does AI recommend more?
Peet's Coffee, named ahead of Nescafé in 4 of 5 answers
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nescafé was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Peet's Coffee was listed before Nescafé in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peet's Coffee1st
Lavazza2nd
Café Bustelo2nd
Stumptown4th- Nescafé5th
La Colombe5th
Kicking Horse Coffee7th
Illy–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee brands?”
Asked ChatGPT
“What's the best coffee brand for everyday drinking?”
Searched Google, AI Overview
“coffee brands”
Searched Google, AI Overview
“instant coffee brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Nescafé or Peet's Coffee more popular in search?
This chart shows how often people search Google for Nescafé and Peet's Coffee by name. Each line represents a brand's share of searches for all nine coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nescafé, Peet's Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Peet's Coffee | Lavazza | La Colombe | Café Bustelo | Illy | Stumptown | Kicking Horse Coffee | Moccona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 22.3% | 14.9% | 6.9% | 5.5% | 6.7% | 8.2% | 1.1% | 0.9% |
| Nov 2025 | 34.3% | 22.9% | 15.3% | 7.1% | 4.6% | 6.9% | 6.9% | 1.1% | 0.92% |
| Dec 2025 | 34.5% | 23.1% | 15.4% | 6.7% | 4.6% | 6.9% | 5.7% | 2.1% | 0.93% |
| Jan 2026 | 32.5% | 26.6% | 14.5% | 6.3% | 4.3% | 7.9% | 5.3% | 1.6% | 0.88% |
| Feb 2026 | 32.9% | 22% | 14.7% | 7.8% | 5.4% | 8.1% | 6.6% | 1.6% | 0.89% |
| Mar 2026 | 31.3% | 20.9% | 17.1% | 9.1% | 5.1% | 7.7% | 6.3% | 1.5% | 1% |
| Apr 2026 | 37.4% | 20.5% | 13.7% | 7.3% | 5% | 7.5% | 6.1% | 1.5% | 1% |
| May 2026 | 39.9% | 22% | 12% | 6.4% | 4.4% | 6.6% | 6.6% | 1.1% | 1.1% |
| Jun 2026 | 43.3% | 19.5% | 10.6% | 7.4% | 3.9% | 7.1% | 5.8% | 1.2% | 1.2% |
| Jul 2026 | 37.8% | 20.7% | 13.8% | 7.8% | 5% | 6.2% | 6.2% | 1.2% | 1.2% |
| Aug 2026 | 35.8% | 23.9% | 13.1% | 8% | 4.8% | 5.9% | 5.9% | 1.4% | 1.2% |
| Sep 2026 | 35.7% | 23.9% | 13.1% | 6.9% | 5.9% | 5.9% | 5.9% | 1.4% | 1.4% |
How has the Nescafé and Peet's Coffee comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Peet's Coffee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nescafé’s share of searches among coffee brands worldwide moved from 33.4% to 35.7%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands worldwide moved from 22.3% to 23.9%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for coffee brands worldwide in September 2026?
1 change
Nescafé’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 43.3% to 35.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nescafé’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nescafé
1 branded search term
- nescafe
Peet's Coffee
1 branded search term
- peets coffee
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