Lavazza vs Nescafé:Which is more popular by branded search?
In August 2026, Nescafé had more branded searches than Lavazza among coffee brands worldwide. Nescafé was estimated to have 823K branded searches compared to Lavazza’s 301K, and held a 2.6% Share of Search versus Lavazza’s 0.95%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lavazza or Nescafé?
Compare the coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nescafé, Lavazza. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Nescafé | Lavazza | Illy | Moccona |
|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 1.8% | 0.79% | 0.35% | 0.05% |
| Nov 2025 | 97.6% | 1.4% | 0.65% | 0.29% | 0.04% |
| Dec 2025 | 97.6% | 1.4% | 0.65% | 0.29% | 0.04% |
| Jan 2026 | 96.3% | 2.1% | 0.95% | 0.52% | 0.06% |
| Feb 2026 | 96.3% | 2.1% | 0.95% | 0.52% | 0.06% |
| Mar 2026 | 96.1% | 2.1% | 1.2% | 0.52% | 0.07% |
| Apr 2026 | 95.9% | 2.6% | 0.95% | 0.52% | 0.07% |
| May 2026 | 95.3% | 3.1% | 0.94% | 0.52% | 0.08% |
| Jun 2026 | 95.5% | 3.1% | 0.77% | 0.52% | 0.09% |
| Jul 2026 | 95.9% | 2.6% | 0.95% | 0.43% | 0.09% |
| Aug 2026 | 95.9% | 2.6% | 0.95% | 0.43% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Lavazza and Nescafé comparison changed over the last 12 months?
3 findings
- Nescafé was ahead of Lavazza in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lavazza’s estimated Share of Search among coffee brands worldwide moved from 0.79% to 0.95%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Nescafé’s estimated Share of Search among coffee brands worldwide moved from 1.8% to 2.6%, and its estimated monthly branded searches held steady at 823K.
How did search popularity change for coffee brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lavazza’s and Nescafé’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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