Illy vs Peet's Coffee:Which is searched more?
In September 2026, Peet's Coffee had more branded searches than Illy among coffee pod brands worldwide. Peet's Coffee had about 550,000 branded searches, while Illy had 135,000. Peet's Coffee made up 1.5% of all coffee pod brand searches we track, and Illy accounted for 0.38%. These are worldwide searches for English-language branded terms.
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Is Illy or Peet's Coffee more popular in search?
Compare the coffee pod brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Peet's Coffee, Illy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Nespresso | Dolce Gusto | Peet's Coffee | Lavazza | Illy | L'OR | Green Mountain Coffee Roasters | Grind | The Original Donut Shop |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89.1% | 6.6% | 2% | 1.1% | 0.72% | 0.32% | 0.26% | 0.04% | <0.01% | <0.01% |
| Nov 2025 | 88.2% | 7.9% | 1.9% | 0.87% | 0.58% | 0.26% | 0.21% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 89.8% | 6.6% | 1.6% | 0.89% | 0.59% | 0.27% | 0.22% | 0.03% | <0.01% | <0.01% |
| Jan 2026 | 86.6% | 7.8% | 2.3% | 1.6% | 0.86% | 0.47% | 0.31% | 0.05% | <0.01% | <0.01% |
| Feb 2026 | 85.3% | 9.4% | 2.3% | 1.3% | 0.85% | 0.46% | 0.31% | 0.05% | <0.01% | <0.01% |
| Mar 2026 | 84.7% | 9.3% | 2.8% | 1.3% | 1% | 0.46% | 0.38% | 0.05% | <0.01% | <0.01% |
| Apr 2026 | 84.9% | 9.4% | 2.8% | 1.3% | 0.84% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| May 2026 | 84.6% | 9.3% | 2.8% | 1.5% | 0.84% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| Jun 2026 | 85% | 9.4% | 2.8% | 1.3% | 0.69% | 0.46% | 0.38% | 0.04% | <0.01% | <0.01% |
| Jul 2026 | 86.4% | 7.8% | 2.8% | 1.3% | 0.86% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
| Aug 2026 | 84.7% | 9.3% | 2.8% | 1.5% | 0.84% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
| Sep 2026 | 84.7% | 9.3% | 2.8% | 1.5% | 0.84% | 0.38% | 0.38% | 0.04% | <0.01% | <0.01% |
How has the Illy and Peet's Coffee comparison changed over the last 12 months?
3 findings
- Peet's Coffee was ahead of Illy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Illy’s share of searches among coffee pod brands worldwide moved from 0.32% to 0.38%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for coffee pod brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Illy’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Illy
1 branded search term
- illy
Peet's Coffee
1 branded search term
- peets coffee
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