How popular isCafé Bustelo?
In September 2026, people searched for Café Bustelo by name about 135,000 times worldwide, about the same as the previous year. These searches made up 5.9% of all global coffee brand searches, placing Café Bustelo fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about coffee brands, Café Bustelo appeared in four of the five answers and was the joint second most recommended of the nine.
Café Bustelo is the fifth most searched of 9 competitors and the joint second most recommended in AI answers.
NescaféShare of searches 35.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Peet's CoffeeShare of searches 23.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LavazzaShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
La ColombeShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Café BusteloShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Café Bustelo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Café Bustelo is the joint second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Peet's Coffee1st
- Lavazza2nd
- Café Bustelo2nd
Stumptown4th- Nescafé5th
- La Colombe5th
Kicking Horse Coffee7th
Illy–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee brands?”
Asked ChatGPT
“What's the best coffee brand for everyday drinking?”
Searched Google, AI Overview
“coffee brands”
Searched Google, AI Overview
“instant coffee brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which coffee brands compete with Café Bustelo?
Share of searches by month for Nescafé, Peet's Coffee, Lavazza, La Colombe, Café Bustelo, Illy, Stumptown. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Peet's Coffee | Lavazza | La Colombe | Café Bustelo | Illy | Stumptown | Kicking Horse Coffee | Moccona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 22.3% | 14.9% | 6.9% | 5.5% | 6.7% | 8.2% | 1.1% | 0.9% |
| Nov 2025 | 34.3% | 22.9% | 15.3% | 7.1% | 4.6% | 6.9% | 6.9% | 1.1% | 0.92% |
| Dec 2025 | 34.5% | 23.1% | 15.4% | 6.7% | 4.6% | 6.9% | 5.7% | 2.1% | 0.93% |
| Jan 2026 | 32.5% | 26.6% | 14.5% | 6.3% | 4.3% | 7.9% | 5.3% | 1.6% | 0.88% |
| Feb 2026 | 32.9% | 22% | 14.7% | 7.8% | 5.4% | 8.1% | 6.6% | 1.6% | 0.89% |
| Mar 2026 | 31.3% | 20.9% | 17.1% | 9.1% | 5.1% | 7.7% | 6.3% | 1.5% | 1% |
| Apr 2026 | 37.4% | 20.5% | 13.7% | 7.3% | 5% | 7.5% | 6.1% | 1.5% | 1% |
| May 2026 | 39.9% | 22% | 12% | 6.4% | 4.4% | 6.6% | 6.6% | 1.1% | 1.1% |
| Jun 2026 | 43.3% | 19.5% | 10.6% | 7.4% | 3.9% | 7.1% | 5.8% | 1.2% | 1.2% |
| Jul 2026 | 37.8% | 20.7% | 13.8% | 7.8% | 5% | 6.2% | 6.2% | 1.2% | 1.2% |
| Aug 2026 | 35.8% | 23.9% | 13.1% | 8% | 4.8% | 5.9% | 5.9% | 1.4% | 1.2% |
| Sep 2026 | 35.7% | 23.9% | 13.1% | 6.9% | 5.9% | 5.9% | 5.9% | 1.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 823K | 0% | -0.1 points | |
| 2, held 2nd | 23.9% | 550K | 0% | -0.1 points | |
| 3, held 3rd | 13.1% | 301K | 0% | 0 points | |
| 4, held 4th | 6.9% | 160K | -13.3% | -1.1 points | |
| 5, moved from 7th to 5th | 5.9% | 135K | +22.7% | +1.1 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 5.9% | 135K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 5.9% | 135K | 0% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.4% | 33.1K | 0% | 0 points | |
| 9, held 9th | 1.4% | 33.1K | +22.1% | +0.3 points |
1.
Nescafé35.7%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.
23.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Lavazza13.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
6.9%
Held 4th. 160K estimated branded searches, -13.3% vs prior month. Share -1.1 points.
5.9%
Moved from 7th to 5th. 135K estimated branded searches, +22.7% vs prior month. Share +1.1 points.
6.
Illy5.9%
Moved from 5th to 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.9%
Moved from 6th to 7th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 8th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Moccona1.4%
Held 9th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
Compare popularity between Café Bustelo and its closest rivals
Every comparison with Café Bustelo
8 comparisons
How has branded search demand for Café Bustelo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Café Bustelo worldwide held steady at 135K.
- Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands worldwide peaked at 5.9% in September 2026 and was lowest at 3.9% in June 2026.
- Across the 12 months ending September 2026, Café Bustelo rose from 7th to 5th among coffee brands worldwide.
How did search popularity change for coffee brands worldwide in September 2026?
6 changes
In September 2026, Café Bustelo overtook Illy and Stumptown to rank 5th among coffee brands worldwide, with 5.9% of the searches.
In September 2026, La Colombe lost share of searches among coffee brands worldwide, from 8% to 6.9%.
Nescafé’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 43.3% to 35.7% in September 2026.
Illy’s share of searches among coffee brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.9% in September 2026.
Estimated monthly branded searches for Moccona worldwide rose 49.1% over 12 measured months, from 22.2K to 33.1K in September 2026.
Estimated monthly branded searches for Kicking Horse Coffee worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
How are Café Bustelo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Café Bustelo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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