Brandwave

Lavazza vs Peet's Coffee:Which is more popular?

In September 2026, Peet's Coffee had more branded searches than Lavazza among coffee pod brands worldwide. Peet's Coffee had about 550,000 branded searches, while Lavazza had 301,000. Peet's Coffee made up 1.5% of all coffee pod brand searches we track, and Lavazza accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, Peet's Coffee appeared in three of the five answers and Lavazza in one. Peet's Coffee was mentioned before Lavazza in every answer that named either.

Among coffee pod brands worldwide in September 2026

Who do people search for more?

Peet's Coffee, about 83% more searches than Lavazza

Peet's Coffee 550K searchesLavazza 301K searches

Who does AI mention more?

Peet's Coffee, mentioned in 3 of 5 answers, Lavazza in 1

Peet's Coffee in 3 of 5Lavazza in 1 of 5

Who does AI recommend more?

Peet's Coffee, named ahead of Lavazza in 3 of 3 answers

Peet's Coffee first in 3Lavazza never first

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Top coffee pod brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peet's Coffee was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lavazza was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Peet's Coffee was listed before Lavazza in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peet's Coffee1st
  2. Nespresso2nd
  3. Green Mountain Coffee Roasters3rd
  4. Starbucks4th
  5. The Original Donut Shop5th
  6. Lavazza6th
  7. Dolce Gusto–
  8. Illy–
  9. L'OR–
  10. Grind–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Green Mountain Coffee Roasters4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Starbucks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Original Donut Shop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lavazza1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dolce Gusto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'OR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee pod brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Lavazza or Peet's Coffee more popular in search?

This chart shows how often people search Google for Lavazza and Peet's Coffee by name. Each line represents a brand's share of searches for all ten coffee pod brands we track, month by month, from English-language searches worldwide.

Lavazza and Peet's Coffee among coffee pod brands worldwide, by month

Share of searches by month for Peet's Coffee, Lavazza. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksNespressoDolce GustoPeet's CoffeeLavazzaIllyL'ORGreen Mountain Coffee RoastersGrindThe Original Donut Shop
Oct 202589.1%6.6%2%1.1%0.72%0.32%0.26%0.04%<0.01%<0.01%
Nov 202588.2%7.9%1.9%0.87%0.58%0.26%0.21%0.03%<0.01%<0.01%
Dec 202589.8%6.6%1.6%0.89%0.59%0.27%0.22%0.03%<0.01%<0.01%
Jan 202686.6%7.8%2.3%1.6%0.86%0.47%0.31%0.05%<0.01%<0.01%
Feb 202685.3%9.4%2.3%1.3%0.85%0.46%0.31%0.05%<0.01%<0.01%
Mar 202684.7%9.3%2.8%1.3%1%0.46%0.38%0.05%<0.01%<0.01%
Apr 202684.9%9.4%2.8%1.3%0.84%0.46%0.38%0.04%<0.01%<0.01%
May 202684.6%9.3%2.8%1.5%0.84%0.46%0.38%0.04%<0.01%<0.01%
Jun 202685%9.4%2.8%1.3%0.69%0.46%0.38%0.04%<0.01%<0.01%
Jul 202686.4%7.8%2.8%1.3%0.86%0.38%0.38%0.04%<0.01%<0.01%
Aug 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%
Sep 202684.7%9.3%2.8%1.5%0.84%0.38%0.38%0.04%<0.01%<0.01%

How has the Lavazza and Peet's Coffee comparison changed over the last 12 months?

3 findings
  • Peet's Coffee was ahead of Lavazza in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lavazza’s share of searches among coffee pod brands worldwide moved from 0.72% to 0.84%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee pod brands worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches held steady at 550K.

How did search popularity change for coffee pod brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lavazza’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lavazza

1 branded search term

  • lavazza

Peet's Coffee

1 branded search term

  • peets coffee

How the Brand Demand Index is measured

Other head-to-heads among coffee pod brands

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