How popular isLavazza in search?
In August 2026, there were an estimated 301K branded searches for Lavazza worldwide which is down 18.2% over the last 11 months. Lavazza holds 0.95% estimated Share of Search among coffee brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which coffee brands compete with Lavazza?
Share of Search by month for Starbucks, Nescafé, Lavazza. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Nescafé | Lavazza | Illy | Moccona |
|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 1.8% | 0.79% | 0.35% | 0.05% |
| Nov 2025 | 97.6% | 1.4% | 0.65% | 0.29% | 0.04% |
| Dec 2025 | 97.6% | 1.4% | 0.65% | 0.29% | 0.04% |
| Jan 2026 | 96.3% | 2.1% | 0.95% | 0.52% | 0.06% |
| Feb 2026 | 96.3% | 2.1% | 0.95% | 0.52% | 0.06% |
| Mar 2026 | 96.1% | 2.1% | 1.2% | 0.52% | 0.07% |
| Apr 2026 | 95.9% | 2.6% | 0.95% | 0.52% | 0.07% |
| May 2026 | 95.3% | 3.1% | 0.94% | 0.52% | 0.08% |
| Jun 2026 | 95.5% | 3.1% | 0.77% | 0.52% | 0.09% |
| Jul 2026 | 95.9% | 2.6% | 0.95% | 0.43% | 0.09% |
| Aug 2026 | 95.9% | 2.6% | 0.95% | 0.43% | 0.09% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.9% | 30.4M | 0% | 0 points | |
| 2, held 2nd | 2.6% | 823K | 0% | 0 points | |
| 3, held 3rd | 0.95% | 301K | 0% | 0 points | |
| 4, held 4th | 0.43% | 135K | 0% | 0 points | |
| 5, held 5th | 0.09% | 27.1K | 0% | 0 points |
95.9%
Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Nescafé
2.6%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
3.Lavazza
0.95%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
4.Illy
0.43%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Moccona0.09%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lavazza and its closest rivals
How has branded search demand for Lavazza changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lavazza worldwide fell from 368K to 301K.
- Across the 11 months ending August 2026, Lavazza’s estimated Share of Search among coffee brands worldwide held steady, from 0.79% to 0.95%.
How did search popularity change for coffee brands worldwide in August 2026?
4 changes
Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 11 measured months, from 45.5M to 30.4M in August 2026.
Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
Estimated monthly branded searches for Illy worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How is Lavazza measured?
Brandwave collects information about searches that people make online using Lavazza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lavazza
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Is Lavazza your brand?
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