Lavazza vs Moccona:Which is more popular by branded search?
In August 2026, Lavazza had more branded searches than Moccona among coffee brands worldwide. Lavazza was estimated to have 301K branded searches compared to Moccona’s 27.1K, and held a 0.95% Share of Search versus Moccona’s 0.09%. These are worldwide searches for English-language branded terms.
Follow Lavazza vs Moccona and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Lavazza or Moccona?
Compare the coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lavazza, Moccona. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Nescafé | Lavazza | Illy | Moccona |
|---|---|---|---|---|---|
| Oct 2025 | 97.1% | 1.8% | 0.79% | 0.35% | 0.05% |
| Nov 2025 | 97.6% | 1.4% | 0.65% | 0.29% | 0.04% |
| Dec 2025 | 97.6% | 1.4% | 0.65% | 0.29% | 0.04% |
| Jan 2026 | 96.3% | 2.1% | 0.95% | 0.52% | 0.06% |
| Feb 2026 | 96.3% | 2.1% | 0.95% | 0.52% | 0.06% |
| Mar 2026 | 96.1% | 2.1% | 1.2% | 0.52% | 0.07% |
| Apr 2026 | 95.9% | 2.6% | 0.95% | 0.52% | 0.07% |
| May 2026 | 95.3% | 3.1% | 0.94% | 0.52% | 0.08% |
| Jun 2026 | 95.5% | 3.1% | 0.77% | 0.52% | 0.09% |
| Jul 2026 | 95.9% | 2.6% | 0.95% | 0.43% | 0.09% |
| Aug 2026 | 95.9% | 2.6% | 0.95% | 0.43% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Lavazza and Moccona comparison changed over the last 12 months?
3 findings
- Lavazza was ahead of Moccona in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lavazza’s estimated Share of Search among coffee brands worldwide moved from 0.79% to 0.95%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Moccona’s estimated Share of Search among coffee brands worldwide moved from 0.05% to 0.09%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for coffee brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Lavazza’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.