Illy vs Lavazza:Which is searched more?
In August 2026, Lavazza had more branded searches than Illy among coffee brands worldwide. Lavazza was estimated to have 301K branded searches compared to Illy’s 135K, and held a 0.95% Share of Search versus Illy’s 0.43%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Illy or Lavazza?
Compare the coffee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lavazza, Illy. The figures are in the table below the chart.
View monthly share of search table
| Month | Lavazza | Illy |
|---|---|---|
| Oct 2025 | 0.79% | 0.35% |
| Nov 2025 | 0.65% | 0.29% |
| Dec 2025 | 0.65% | 0.29% |
| Jan 2026 | 0.95% | 0.52% |
| Feb 2026 | 0.95% | 0.52% |
| Mar 2026 | 1.2% | 0.52% |
| Apr 2026 | 0.95% | 0.52% |
| May 2026 | 0.94% | 0.52% |
| Jun 2026 | 0.77% | 0.52% |
| Jul 2026 | 0.95% | 0.43% |
| Aug 2026 | 0.95% | 0.43% |
| Sep 2026 | — | — |
How has the Illy and Lavazza comparison changed over the last 12 months?
3 findings
- Lavazza was ahead of Illy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Illy’s estimated Share of Search among coffee brands worldwide moved from 0.35% to 0.43%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Lavazza’s estimated Share of Search among coffee brands worldwide moved from 0.79% to 0.95%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for coffee brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Illy’s and Lavazza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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