La Colombe vs Lavazza:Which is more popular?
In September 2026, Lavazza had more branded searches than La Colombe among coffee brands worldwide. Lavazza had about 301,000 branded searches, while La Colombe had 160,000. Lavazza made up 13.1% of all coffee brand searches we track, and La Colombe accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about coffee brands, La Colombe and Lavazza each appeared in three of the five answers. Lavazza was mentioned before La Colombe in three out of four answers that named either.
Who do people search for more?
Lavazza, about 89% more searches than La Colombe
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Lavazza, named ahead of La Colombe in 3 of 4 answers
Follow La Colombe vs Lavazza and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Colombe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lavazza was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lavazza was listed before La Colombe in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Peet's Coffee1st- Lavazza2nd
Café Bustelo2nd
Stumptown4th
Nescafé5th
La Colombe5th
Kicking Horse Coffee7th
Illy–
Moccona–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Café Bustelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lavazza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- La Colombe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stumptown2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kicking Horse Coffee2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nescafé1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Illy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Moccona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee brands?”
Asked ChatGPT
“What's the best coffee brand for everyday drinking?”
Searched Google, AI Overview
“coffee brands”
Searched Google, AI Overview
“instant coffee brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is La Colombe or Lavazza more popular in search?
This chart shows how often people search Google for La Colombe and Lavazza by name. Each line represents a brand's share of searches for all nine coffee brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lavazza, La Colombe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nescafé | Peet's Coffee | Lavazza | La Colombe | Café Bustelo | Illy | Stumptown | Kicking Horse Coffee | Moccona |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 22.3% | 14.9% | 6.9% | 5.5% | 6.7% | 8.2% | 1.1% | 0.9% |
| Nov 2025 | 34.3% | 22.9% | 15.3% | 7.1% | 4.6% | 6.9% | 6.9% | 1.1% | 0.92% |
| Dec 2025 | 34.5% | 23.1% | 15.4% | 6.7% | 4.6% | 6.9% | 5.7% | 2.1% | 0.93% |
| Jan 2026 | 32.5% | 26.6% | 14.5% | 6.3% | 4.3% | 7.9% | 5.3% | 1.6% | 0.88% |
| Feb 2026 | 32.9% | 22% | 14.7% | 7.8% | 5.4% | 8.1% | 6.6% | 1.6% | 0.89% |
| Mar 2026 | 31.3% | 20.9% | 17.1% | 9.1% | 5.1% | 7.7% | 6.3% | 1.5% | 1% |
| Apr 2026 | 37.4% | 20.5% | 13.7% | 7.3% | 5% | 7.5% | 6.1% | 1.5% | 1% |
| May 2026 | 39.9% | 22% | 12% | 6.4% | 4.4% | 6.6% | 6.6% | 1.1% | 1.1% |
| Jun 2026 | 43.3% | 19.5% | 10.6% | 7.4% | 3.9% | 7.1% | 5.8% | 1.2% | 1.2% |
| Jul 2026 | 37.8% | 20.7% | 13.8% | 7.8% | 5% | 6.2% | 6.2% | 1.2% | 1.2% |
| Aug 2026 | 35.8% | 23.9% | 13.1% | 8% | 4.8% | 5.9% | 5.9% | 1.4% | 1.2% |
| Sep 2026 | 35.7% | 23.9% | 13.1% | 6.9% | 5.9% | 5.9% | 5.9% | 1.4% | 1.4% |
How has the La Colombe and Lavazza comparison changed over the last 12 months?
3 findings
- Lavazza was ahead of La Colombe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, La Colombe’s share of searches among coffee brands worldwide held steady at 6.9%, and its estimated monthly branded searches moved from 171K to 160K.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands worldwide moved from 14.9% to 13.1%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for coffee brands worldwide in September 2026?
2 changes
In September 2026, La Colombe lost share of searches among coffee brands worldwide, from 8% to 6.9%.
Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using La Colombe’s and Lavazza’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
La Colombe
2 branded search terms
- la colombe
- la colombe coffee
Lavazza
1 branded search term
- lavazza
Other head-to-heads among coffee brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.