Lavazza vs Nespresso:Which is searched more?
In September 2026, Nespresso had more branded searches than Lavazza among coffee pod brands worldwide. Nespresso was estimated to have 3.4M branded searches compared to Lavazza’s 301K, and held a 9.5% Share of Search versus Lavazza’s 0.85%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lavazza or Nespresso?
Compare the coffee pod brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, Lavazza. The figures are in the table below the chart.
View monthly share of search table
| Month | Starbucks | Nespresso | Dolce Gusto | Lavazza | Illy | L'OR | Grind |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 6.6% | 2% | 0.73% | 0.33% | 0.27% | <0.01% |
| Nov 2025 | 89% | 8% | 2% | 0.59% | 0.26% | 0.22% | <0.01% |
| Dec 2025 | 90.6% | 6.7% | 1.6% | 0.6% | 0.27% | 0.22% | <0.01% |
| Jan 2026 | 88% | 7.9% | 2.4% | 0.87% | 0.48% | 0.32% | <0.01% |
| Feb 2026 | 86.5% | 9.5% | 2.3% | 0.86% | 0.47% | 0.31% | <0.01% |
| Mar 2026 | 85.8% | 9.5% | 2.8% | 1% | 0.47% | 0.38% | <0.01% |
| Apr 2026 | 86% | 9.5% | 2.8% | 0.85% | 0.47% | 0.38% | <0.01% |
| May 2026 | 86% | 9.5% | 2.8% | 0.85% | 0.47% | 0.38% | <0.01% |
| Jun 2026 | 86.1% | 9.5% | 2.8% | 0.7% | 0.47% | 0.38% | <0.01% |
| Jul 2026 | 87.6% | 7.9% | 2.9% | 0.87% | 0.39% | 0.39% | <0.01% |
| Aug 2026 | 86.1% | 9.5% | 2.8% | 0.85% | 0.38% | 0.38% | <0.01% |
| Sep 2026 | 86.1% | 9.5% | 2.8% | 0.85% | 0.38% | 0.38% | <0.01% |
How has the Lavazza and Nespresso comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of Lavazza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lavazza’s estimated Share of Search among coffee pod brands worldwide moved from 0.73% to 0.85%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide moved from 6.6% to 9.5%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for coffee pod brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Other head-to-heads among coffee pod brands
How each brand is measured
Brandwave collects information about searches that people make online using Lavazza’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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